A President’s Day blog musing:
President Obama saved this fowl a few days before Thanksgiving. I am using my executive privilege to offer you a pardon for these 15 LinkedIn “turkeys” in your personal profile:
- typos
- bad grammar
- cut-and-pasting your resume
- referring to yourself in the third person such as “Marc is a…, Marc has experience in…”
- using the LinkedIn URL they assigned you with all the numbers and letters at the end
- incomplete sentences (including extensive use of bullet points)
- a boring headline showing you as a title and name of your company
- listing your past job accomplishments that don’t have any context or no longer matter in what you presently do
- not telling “why you” in your personal voice
- too many or too few recommendations, especially those that don’t add to your brand
- not updating news, or sharing good items you have read, with your connections
- not showing your email address or phone number in your contact details
- not connecting your twitter handle or website to your LinkedIn profile and vice versa
- using LinkedIn like Facebook; that is to say, enough already with the number puzzles and word games and the like!
- finally, and my biggest pet peeve, asking anyone for a connection using the default language LinkedIn gives you and not saying eloquently where you met or why you should connect.
Presidentially speaking, you must enact all these immediately; no veto, filibustering or debating. That’s an executive order.
