First, what is this new feature? It’s a “dedicated page that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit or an initiative.”

I am using my showcase page to highlight the newly-released recording of my seminar “LinkedIn: Where the Good Stuff is Hidden”on my company profile page

I was allotted 175 chshowcasearacters to introduce it, a few graphics to make it more interesting to look at, and added a link to the marketing website we created for this product.

Then I can share the new showcase announcement with  followers (please follow the page), and even blast it out based on  selected demographics such as company size, geography, seniority, function: all designed to help you highlight one product or service above the rest for emphasis. And it comes with page analytics data.

It was easy to work through and one more marketing tool in my toolbox. Try it.