In a zoom chat with a prospect, he lamented, “If they only knew how well I know my subject,” and I stopped him in midsentence.
That’s never the way to gain a brand reputation, by being obscure, afraid to tell your “why”, or suffer from imposter syndrome.
Stop what you are doing and read your LinkedIn profile from a 30,000-foot view: would you buy from you, would you hire you, would an outsider even spend brain cells reading your LinkedIn profile to see if there is a possible fit, with limited time and attention?
Yes? You’re not being honest if you admit what he did above.
No? You need to be amazing-er than the competition, and I will keep beating that drum until everyone I come in contact sees the imperative of being different in the absolute best, memorable way. Ways. Not one way but multiple.
LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!
