I provide LinkedIn training in firms and groups (not only 1:1 coaching).
They tell me they spend a good deal of time trying to get everyone to “row the boat in the same direction” but often they meet resistance. Or they give up.
I jump in with my tried-and-true method:
- I meet the Marketing staff and ascertain how to incorporate the themes they want to push out to the public,
- I use this new knowledge and design it into my course,
- the most senior manager announces that this is a vital team project, to be respected,
- I teach the whole group,
- they learn,
- they get homework to rewrite their profile with what I exposed them to,
- two weeks later they present the homework to me,
- I critique it,
- they amend,
- they now have a much better LinkedIn profile with the company marketing baked into their own brand marketing.
Seems obvious to me. The process is constantly re-evaluated and works in every industry.
My cooperation with the firm, attendees’ accountability, leading to teamwork and constructive criticism: all this makes each profile amazing-er. The firm as a whole too.
Unsolicited comments I recently received (and it’s best to let others say it instead of just me):
- Thank you very much – looking forward to being a LinkedIn Star appreciate the coaching session.
- I am very thankful for your advice.
- It was a pleasure working with you. Looking forward to applying all the suggestions you offered to improve my LinkedIn profile. I appreciate all your help.
- Hi Marc, thank you for today’s session. It was quite valuable, and I learned many ways to provide more visibility to {our company}.