Best question of the week: how deep should I go in my profile?

Oh my. This is what I have been searching for, for a long time and now I found it.

I came across this article online on CNBC.com, really aimed at the interview process, but I want to go one step further, add my own lens. I urge you to read it and apply its wisdom to your LinkedIn profile, even if you are satisfied with it.

Because you are never a finished product, so your organic LinkedIn profile is always growing, just like you. Yes, Be memorable.

But how to show this best? Sharing here, is their guide, with my brief comments on every one of its sections:

1.  Take a risk to get personal. Yes, define your “why.” Heard that before here? Tell a story, open up, be real. Make your perspective the reader’s focal point to determine you are the “real deal” and they’ll be investing in a terrific opportunity by engaging with you.
2.  Don’t be boring. Stand apart as someone to pay attention to, as a thought leader, as a subject matter expert, as a spokesperson. Add a touch of humor, moments of multimedia, a dab of color, in words and video. Again, why you and not the competitor?
3. Show your purpose and passion. No matter how “boring” others erroneously suppose your field is, because it is not, since you spent your career lifetime so far in it, since you must have made it your life’s work, then show your passion for it.
4. Be authentic. When they call or text you, that must be a direct correlation between the reason they are contacting you (in my context, your LinkedIn profile) and what they receive back from you in that contact. No disconnects; no letdown that why they contacted you mismatched what they hear back in that first contact, because death by hang-up comes when they feel misdirected and fooled. Authenticity of tone and choice of words is central to the next step in the process of choosing you.

Such a great article. Such a great teaching tool that I will be quoting this article for quite a while when I get the all-too-frequent question in the title above.

Now please read the article then review your profile.

Have some ‘splainin’ to do? Then bang your drum. (Thank you Ricky Ricardo).