I was walking through the health and beauty department of a big-box store and saw this.
(I blurred the surfaces of the bottles for artistic effect).
All directions and other writing is embossed into the packaging. All sizes and strengths of the product are the same color, regardless of the purpose of the product they produce.
I walked on.
Nothing interesting here, IMHO.
Pivot: Your LinkedIn profile should never be homogenized into all the other competitors.’
Stand out, colorfully, cerebrally, emotionally, educationally, reliably.
Lois Geller said it very well in her classic Forbes article about branding, one I use for all my presentations to groups and in coaching clients, and yes indeed it applies to you and me:
