In a zoom chat with a prospect, he lamented, “If they only knew how well I know my subject,” and I stopped him in midsentence.
That’s never the way to gain a brand reputation, by being obscure, afraid to tell your “why”, or suffer from imposter syndrome.
Stop what you are doing and read your LinkedIn profile from a 30,000-foot view: would you buy from you, would you hire you, would an outsider even spend brain cells reading your LinkedIn profile to see if there is a possible fit, with limited time and attention?
Yes? You’re not being honest if you admit what he did above.
No? You need to be amazing-er than the competition, and I will keep beating that drum until everyone I come in contact sees the imperative of being different in the absolute best, memorable way. Ways. Not one way but multiple.
Need my help?