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Wednesday wonder: how would you make LinkedIn better?

I have a few ideas. I am seeking yours. Not that they would listen or even consider the user’s perspective. But I am asking you, the grassroots users. I hope you are going to answer.

I will kick off and offer 5 ideas to improve LinkedIn:

  1. Aggressively persecute and banish those who send stupid, useless attempts to sell us something, or connect to us, with lame greetings. I don’t care if you are grad student in the Congo or a Chinese legal intern, or a senior level marketing guru with some program to sell me. LinkedIn, just make this stuff stop. Use AI. Use word recognition from past trespasses. Use your head, so we don’t bash ours onto the wall in frustration.
  2. Fix and improve Groups. LinkedIn should vet the group leaders and make them attest to being active managers of the group. Groups used to be fun and enriching. Used to be. But they have gone beneath the radar and none of the ones I have been in over the past few years has been worthwhile. Not because of the members. Because of the group managers. This is a labor of love, enabling your peers and colleagues. Take it seriously, managers. Manage and lead. Or get out of the way.
  3. Move Groups from out of the “For Business” tab at the top right pf any LinkedIn page. Gove it a visible focus and place and make changes accordingly and I bet it will rejuvenate Groups. Otherwise it’s hidden in For Business, and it seems you didn’t know where else to place it.
  4. Add spell check to posts and comments. Please? I am not sure why this cannot be done, especially since LinkedIn is a Microsoft service. Think of the efficiency it will bring so many people.
  5. Finally, preadvise us of changes on the user interface in the LinkedIn blog like you used to and make it more obvious how we can use it well. With all due respect to my fellow LinkedIn coaches who publicize the changes found “in the wild,” bring everyone into the changes and they will better be able to think how they can actually use them best.

OK, readers, friends, connections, followers, colleagues: add to my 5. Add one or more. Let’s make this a laundry list not of what is bad with LinkedIn, but rather how it can serve us all better. Who is next to offer? 

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