See that gold LinkedIn logo next to your name on your profile?
It tells the world you have opted to pay for a/some subscription-based add-on service(s) from LinkedIn.
I always ask clients, “I see you are paying for a subscription from LinkedIn. When was the last time you used it?”
Pregnant pause. Silent moments. Crickets.
Stammering, they reply, “I don’t know.”
Or “a few months ago.” Or “I forgot I subscribed.”
I wonder why they are not paying closer attention to their credit card statement for this monthly fee.
Not wanting to make them feel foolish, I suggest they may want to evaluate if they need it anymore. Nicely. Then I tell them to use that money they just saved for a new headshot, or hire a videographer, or do something to make their profile look even nicer. By hiring me, in a few months, my coaching fee has added enough value to their profile to have paid for itself.
The gold logo does not.
See a gold LinkedIn logo next to your name on your profile? Have I saved you some money too?