New e-course: LinkedIn for Baby Boomers (and Other Encore Career Changers)


Were you born between 1946 and 1964?

  • Are you ignoring the relentless urge to slow down, or resisting retirement, different than your contemporaries?
  • Are you planning a career change, career transition, midlife career change, semi-retirement, and/or just need second career ideas?
  • Are you searching for available, appropriate jobs for a career change at age 50+? 

You’re probably a little uneasy and wondering:

  • How easy is it to make a career change in your later years?
  • How is making a career change in your mature years different now, vs. last time?
  • How can you be more memorable and effective in leaving an impression with recruiters/hiring managers/interviewers? 
  • What technologies do you have to be adept at, to stay competitive in the job market?
  • How can you demonstrate more relevance in a youth-oriented society?

Well, there are no easy answers to these questions. And to become competitive you need everything lined up ahead of launching your next career move. The bottom line: you must articulate your hard-earned expertise, and impress the prospective employer in order to find that next position. Then you might just work as long as YOU want to. 

But how can you tell your rich career story? You’ve heard a lot about LinkedIn, the preeminent the currency of business hiring and network brand marketing today, but how do you master it for your needs? What techniques can you optimize on LinkedIn to be most successful?

Well, here’s an e-course that will help: “LinkedIn for Baby Boomers and Other Encore Career Changers,” and I designed just for people like you.

MWH photo panelist

I am a boomer too. I am 65+ years old, a nationally known LinkedIn coach and trainer. I have changed careers 3 times, each time reinventing myself.

Eleven years ago I morphed into a LinkedIn coach and trainer. And I love what I do, getting people like you “unstuck,” freed from fear and better able to tell their “why.”

From my experience training under-  and unemployed, mature people just like you, I know what you are going through. I’ll help it get better, but first you need to learn to tell “why” you, with my guidance.

Is this easy and quick to do? No. Vital? Absolutely, so you best articulate your career story on LinkedIn for others to view you as a viable candidate, especially because of the experience and value you bring. 

With my custom-developed e-course and its accompanying supplemental materials. you will learn new techniques in LinkedIn sections you have never heard of before, have never thought about before, have never considered important before, and you will be well on your way to uncovering new opportunities leading to an exciting, rewarding, appropriate encore career position.

I believe boomers are already amazing: relevant, vibrant, experienced, talented, capable, and very employable.

But are you “stuck” on what you need to say on LinkedIn to compete with younger, less experienced candidates? You’ll conquer these important questions:

  • Is a reader of your LinkedIn profile finding you as interesting as you are in person?
  • Do you “ping” in the memory of your LinkedIn connections for a job referral?
  • Would they willingly introduce and refer you to their connections too?
  • How can you look and sound better than your peers, of any age?
  • Do you use all the various sections of LinkedIn to their fullest?
  • Does your LinkedIn profile articulate why you do what you do?

You certainly owe it to yourself to look amazing-er than the (ahem–younger) competition and succeed as a short-listed candidate worthy of consideration.

I am offering you my new online e-course, LinkedIn for Baby Boomers and Other Encore Career Changers, and I can show you how you can co-opt my observations drawn from the 8 1/2 years of LinkedIn for boomers classes I offered, and my custom-developed material, to refire your self-worth and enhance opportunities a career change over 50

Here’s what you get as you learn to:

  • Express your inner “why” to reorient and renovate your LinkedIn profile, using my worksheet containing 15 hard-hitting, thought-provoking questions that will make you think in new ways about yourself and your career journey.
  • I will slather on my “special sauce” to make you more attractive as a prospect, and beat the competition, on LinkedIn:
    • in 80 slides with my overlay audio commentary, broken into 4 segments, with a review at the end of each segment, over two- and 3/4-hours’ high-quality educational time.
  • And you can opt-in to a free subscription to my blog “LinkedIn Nuggets,” arriving by email every business weekday at 8:00 am ET, covering a LinkedIn topic. My readers report back to me they have found the now 1800 blogposts truly beneficial. 

The whole package (the worksheet, the slides, and the workdaily blog) will allow you to continuously master my proven, practical tips and techniques, improve your LinkedIn profile, and become a better contender, and improve your career story along the way. 

ALL FOR $44.99

Not convinced yet? Here’s how previous students reviewed my “LinkedIn for Baby Boomers” materials: 

“You took me from fear and dread to the confidence that I could and should plan and tell my own story effectively. Bottomline is that we are all in charge of our messaging…Your view of LinkedIn showing the story of where one has come from is spot on, setting the stage for where we want to go next (past, present and future). Loved your phrase we are always in Beta.” -Roberta P.

“A terrific set of optimization tips, I look forward to using these to fine tune my LinkedIn profile and raise my online game. It would have taken me forever to discover these on my own–extremely valuable.” –Hal D.

“You present a tremendous amount of information without overwhelming your students. You support those less skilled with the platform and encourages the rest of us to move beyond our comfort zone in effectively presenting our professional stories to the LinkedIn world.” -Claudia M.

“Marc is extremely patient in explaining LinkedIn to a group of clients (mostly middle-age) who are often intimidated by technology…Hundreds benefited from Marc’s classes in the program I directed–landing interviews, jobs and networking opportunities.”  -Jill S.

I repeat, get ALL THIS FOR $44.99!

Order here.