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Busy-ness in your business on #LinkedIn

Business and Morning CoffeeSmall business owners and entrepreneurs need to show themselves as thriving and busy. Very busy.

While we churn and churn to bring more to each and every business day, oddly, many solo- and multi-preneurs fail to use LinkedIn to circulate their news.

We are busy! So we should show each success as we climb up the ladder of the value proposition we bring to the profession. Your connections want to know.

So think about the benefits of announcing on your LinkedIn page:

  • new clients you have signed (I always ask their permission first)
  • meetings or conferences you are attending (or better, speaking at)
  • places you have been quoted in, or materials you have authored (and add that to the Publications section as well for permanence)
  • or at the least, articles that you have read that you deem worthy of sharing.

Then determine the best audience to share with, and this is sometimes not always easy:

  • all your connections
  • certain one or more of your connections by name
  • or LinkedIn groups you belong to.

Just tell your news and remind us you are out there doing well, or else you fade from memory. As I like to say, blip on the radar screen.

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Show your career as a journey on #Linkedin

Often I get questions about how to show a change of career, a lapse in years within a career, and/or a second (or third) simultaneous business on a LinkedIn profile.

2014-08-23 21.14.34Your life and career are journeys and move in different directions, not always up or across. If stairs seem to only go up and down, the shadows and reflections that you cast can seem otherwise. Help us better understand your voyage.

Your recollections of what we did in a situation or challenge are worthy of commentary in the context of your LinkedIn profile. A recommendation of LinkedIn by a colleague who saw you in action who tells the story of how and why you did-what-you-did is so very rich. And more memorable to the reader.

I earned my MBA in international business and had no idea I would be blogging on LinkedIn, or any of the other pursuits I have. I have survived multiple careers in varied industries over different millenia and I suspect you, the reader, have as well.

Once I made my company millions of dollars in one transaction but that’s not really the point–that I can see opportunity that others can’t IS what I convey.

So embrace where you have come from, show what you have learned along the way. Your insights and experience are yours forever and await the stimulus once again that you can solve the situation at hand.

And, now is a good time to tell your connections on LinkedIn. And others too.

Weave that career story and untangle the important points. Tell us! 

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#LinkedIn’s Slideshare is now free-and that is good!

LinkedIn acquires companies to complement its array of services. One such acquisition, Slideshare, enables us to upload all sorts of multimedia to LinkedIn. It’s a handy and reliable content sharing platform.

slidesharelogo

It was just announced that the premium level services under Slideshare are no longer being charged to its (previous) premium level subscribers and best of all, that LinkedIn will make all those once-premium level amenities available to everyone eventually, all for free.

Free is good.

You were using Slideshare for free all along, right?

No? As noted here before, it’s the best way to preserve the graphic integrity of slide decks and other media and attach them to your LinkedIn profile in the Summary and Experience sections. Here’s a Slideshare on what Slideshare is.

I have enjoyed using it for free and look forward to getting my mitts on these once-premium services, one of which will be offered to everyone each month starting in September:

  • so-called “smart analytics”
  • profile customization
  • privacy settings on my uploads
  • video uploads (right now I am quite content with uploading from my YouTube channel)

Get in the multimedia game to attach your work and make your LinkedIn profile really stand out.

Sign up for Slideshare now if you have not already.

Stay tuned.

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5 ways to stand out from the crowd on #LinkedIn

With o2014-08-20 12.49.36 HDRver 317 million business professionals in every imaginable category and geography on LinkedIn, there is no better time to review your profile for differentiators from the rest, and especially from the competition.

Think deep and critically.

 

5 things to consider:

1-Start with your personal profile. Does it tell why you, why you do what you do and where your passion lies?

2-No matter what you say, use SEO keywords in your headline, summary and experience sections and fine-tune your skills. All sections deserve extra attention as they figure prominently in the search function on LinkedIn.

3-Regardless of what you say about yourself, show recommendations that complement and reinforce this attributes and skills you want to emphasize.

4-Add multimedia in your summary and experience sections. A viewer is far more likely to recall something seen on your profile in multimedia than something merely read in words.

5-Think carefully about what you say in each section. LinkedIn is not a casual exercise in filling out the section with material from your resume, which is the easy way out. Engage your reader to want to contact you for more information. Make each section as the reader scrolls down tell more and more. Make it a cohesive whole, not a tease, but a marketing piece. Leave them with a call to action.

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Rank yourself vs peers on #Linkedin

The latest miniservice on LinkedIn is to see how you rank on LinkedIn vs your connections. If you click here, you can see that for yourself too.

LI_rankI am 45th in profile views among my connections, i.e., in the top 2% of the same group.

I gained ground this week vs. last.

My answer to these revelations is: so what?

How can the number of views of my profile as a LinkedIn coach compare to that of a saleswoman or a real estate agent? A divorce attorney or financial planner?

I am less interested in how I stack up against my connections; this is not a popularity contest. Some weeks I get more looks than others. Late in August is not a time to be serious about real views of my profile. People prefer to view the beach sunset.

I am connected to 2453 (not 2438 as the inset seems to indicate. I guess I misplaced 15 people…) amazingly diverse business people all over the world. I am still getting inquiries and connecting to fabulous people. I am happy. Could I get more views? Sure, but window shopping is not a sincere interest in perusing and engaging my expertise. But it has to start somewhere.

I am thinking that this analytic information is not interesting or useful. Do you agree?

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Yikes! a typo on #LinkedIn

oopsWe all make typos, that’s for sure. Don’t rely solely on spell-check–not always a great idea.

Look over your LinkedIn personal and company profiles: are there any typos, did you use incorrect grammar and/or are all your facts correct?

I tell my clients to review each next section, one section at a time, rewrite it in Word, take a walk around the block to let the writing “cool” and come back and have another look.

Does it read well? I re-read my writing out loud to listen for errors. (I am doing that now.)

If it needs work, edit until you get it to a point that you are satisfied. 

It reads ok, but needs more work? Re-write and take another walk.

Once it’s where you want it, you should still come back to it another day and keep tweaking.

My biggest offense: “from” and “form” keep slipping past me.

A typo is like a stain on you–it’s all they see, to the exclusion of the rest of the outfit. And they judge! Believe me, the worst thing you can have is a typo on your profile.

Or blog.

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The ebb and flow of your business life on #LinkedIn

Business is full of starts and stops, ups and downs, ebbs and flows. And no one can feel it more acutely thaIMG_0592n the solopreneur.

Try inserting the word cash flow instead of “business” in the sentence above.

Tidal changes in your product or service array needs to be communicated, just like new clients, new publications, new skills, etc.

Don’t forget to update your LinkedIn profile (personal and company ones!) as the tides wash in and out of your professional life.

I hope you won’t be sensitive if I remind yo to do so, and publicly congratulate you at the same time!

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Check them out on #LinkedIn

LI_mobile_coffee_smallA colleague sent me a great article from The Economist which shows a very continental view of LinkedIn. Regardless of your nationality, there’s a quote in it about how LinkedIn is a game changer, pervasive in professional business life.

“You can’t walk into a room without everyone having looked everyone else up on LinkedIn.”

Yet so few people I come across use it for this simple purpose.

You’re on your way to a meeting, or the phone rings, do you look up the other party/parties on LinkedIn to see where you have common ground? Mutual friends? Similar backgrounds? Alma mater? Shared passions and interest?

You don’t? Well, you should.

Think of how the walls tumble down when you know you share something with a new, untested colleague, so that conversation flows better and you are more comfortable from the outset. We do put up walls initially and have to sniff them out to get adjusted–that’s a delay in getting to the heart of the matter at hand.

Break the mold-use LinkedIn for your benefit in these situations.

Further, make your profile show “why you” so that once someone looks at your profile, they get a really good snapshot of what makes you do what you do.

That’s a good way to win them over from the beginning of what could be a great business relationship.

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What I don’t like about #LinkedIn Connected

I use each app on my iPhone for its intended reason but I think LinkedIn Connected thumbsupdown(discussed previously) goes a bit too far.

If its intent is to keep us connected and congratulating each other on work anniversaries, fine.

I do refrain from using it to wish happy birthdays, which IMHO, are Facebook material, not LinkedIn.

But…and a big but…if the work anniversaries are small in number on a given day or there none as was the case today for me, LinkedIn Connected starts offering people for you to connect to, and on and on they spew out. Until you have to shut the app down.

You already know my opinions on connecting to people you have not met or know in business, so you then can surmise my reluctance to connect to people who a mobile app suggests to me.

Ugh.

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A common confusion on #LinkedIn

A colleague I met the other day just sent me 2 drafts of her LinkedIn profile summary to look over and coach2give my opinions.

Ok, she asked for it. I replied (intended politely):

Neither is ideal. Call me at your convenience so I can explain why you have confused the company profile with your personal profile.

Her confusion: Why tout the company she works for in her personal profile summary? Better, she needs to use the personal profile summary to speak about her, her business journey from her past experience to who she is today and where she expects to go.

If her current passion is about working for that company, it’s ok to mention it but make the point of why working there or in the industry is relevant to her personal value proposition.

In her case, she is not the company. She may be strongly influenced by it, proud of it, but she is not telling me why her; instead, she is telling why the company in her place.

My advice as LinkedIn coach: Let the company she works for talk about why the company vs the competitor.

She needs to spend more time and effort making us buy into her as a colleague.

Don’t confuse the two.