Market yourself like your career depends on it

You’ve heard me say this before, but there is still room to grow with its lessons.

Self-brand and -market yourself on LinkedIn:

• like you are speaking to a board of directors,
• like you want to be remembered for a hearty referral,
• like you want your career story to be richly memorable,
• like you have much more to tell them, if only they felt the excitement to ask,
• like only you can tell it, so much better than someone else,
• like you believe you are amazing-er than any competitor, and finally,
• like your career depends on it, however you have experienced it.

Some questions to ponder:

Does the reader yawn and leave or crave knowing more about you?

Does the reader decide to follow you on LinkedIn, to dogear the future mentions of your ongoing career insights and activities, to learn from you?

Do you routinely give glimpses into your actions and accomplishments, because yes, that’s ok to do on LinkedIn!

Do you tell why you do what you do clearly and impressively not only on your profile, but in every comment you make on others’ posts too?

That’s a lot of questions for you to work on to definitively answer “yes” to each one.

Hacks and bots will not showcase the real you. You will, and it takes determination and trial-and-error.

No one said this was easy. It’s not.

Start now to nip away one step toward demonstrating your success at a time.