{No, let’s make that boring like what’s happening to this poor guy. And not if, but when, because I see so many boring profiles.}

…Then you do not stand out:

  • You do not tell your why.
  • You allow room for misinterpretation, confusion, and assumption.
  • You are not memorable.
  • You are not worth the time spent to read, which the reader feels immediately.
  • There is nothing worth discussing further with you.
  • Your competition is eating you for lunch.
  • The referrals you want are wanton.
  • The recommendations are blase. (Worse, blase without an accent!)

Relate enough to get the reader to absorb your values, your experience, your present and your future orientation.

Be fascinating.