Today's LinkedIn Nugget

Rise upwards-do not fall backwards

credit: https://www.lizandmollie.com/

We humans are amazing. We can re-create time, as we did last weekend when we changed clocks (in most places here, but not all, so that makes the practice even more mind-bending. Time on one side of a state boundary is different than on the other…hmmm… I need to get my mind around that.)

We need to be in charge of our own concept of time as experience. As you can see, the above graphic shows hope: we are somewhere on our own time continuum, can only learn from the past, apply that today, and improve on it tomorrow.

We don’t fall back or spring forward or add an extra day of experience every 4 years. Our experience is continuously spent: built, accumulated, revised, and enhanced.

That’s the career narrative you want to tell in every section of your LinkedIn profile.

Please review yours for the story of your experience, onward from your humble career beginnings to today, onwards to the rosy outlook that a prospective client feels is possible in your mutual futures.

Time elapses upwards: as you improve, you earn your stripes. Is your story telling that well?

Today's LinkedIn Nugget

Generosity among like-thinkers

There is a Facebook page for our local garden fans that I follow. The other day a woman in town offered morning glory seeds.

I have a lot of chain link fencing around my back yard and that’s a perfect place to let these vines wander and show their fast-and-furious flowers (they only last 1 day). A multitude of seeds and thus plants would be a feast for the eye.

So when she offered, I jumped at the opportunity.

Backstory: the previous week she had offered Mexican cucumbers and I was fortunate to receive 20 of these tiny round fruits, now drying out in front of my dehumidifier to gather their seeds for next growing season.

It turns out she and I have a good friend in common, which may have some bearing on the huge number of morning glory seed pods she gave me. Each pod contains 5 or 6 seeds, now I have hundreds of seeds also in front of my dehumidifier.

In turn I left her some African marigold flowers, full of seeds and some cosmos seeds I had harvested this summer. We traded ideas to help each other best grow the seeds we received, based on experience. We never met, though the seed exchange occurred on her porch.

Metaphor pivot to your LinkedIn posts: familiarity and generosity go together.

We bonded on a topic we share an interest in, yet no face-to-face contact, over a friend in common, and reciprocated with small gifts via comments of encouragement, freely offering experiential tips to do better. You can do this too on LinkedIn.

How rich is that?

Today's LinkedIn Nugget

Masterminding

You don’t pull your own teeth, do you?

A few days ago I attended a small mastermind group via zoom. Some new faces, some old colleagues in attendance.

In the comfort of a neutral non-judgmental environment among seasoned professionals, some issues came up that we all share, or at least those of us who wanted to be completely transparent.

Some had really smart ideas to overcome the particular concern, some added to the conversation and took it further, others sat back scribbling as fast as they could.

LinkedIn was mentioned by nearly all, in their own way, in the context of how you get the most out of it, since it is necessary to the survival and success of us all. I had some comments to share along the lines of it is one power tool in your marketing toolbox. There was some scribbling.

There were also comments lauding the power of hiring an expert to coach towards greater success. Hence the graphic above.

Combining LinkedIn and coaching, tongue-in-cheek (yes, I know uncharacteristic of me) I let the LinkedIn comments roll along the conversation and offered my perspective when I thought it was needed, to realign the conversation to the benefit of all. Or some. Reviewing their LinkedIn profiles afterwards, they have some work to do.

Amazing how the words LinkedIn and coach keep coming up…

Today's LinkedIn Nugget

BIG Milestone (hopefully for you too)

Animated Graphic of 2000th Blog Post Feature

Back on November 11, 2010, when I first started blogging, I was rough, and ready, yet unsure what would resonate with readers. I promised to post every business day.

Was I crazy? Overzealous? What would I say to be helpful? What a commitment of time!

I never anticipated a global audience and such a myriad of topics to opine on, and especially the warmth of gratification that comes from professionals commenting back that they learned something new, agreed with me, disagreed with me, sharing my thoughts with their colleagues, just plain appreciated that I was a constant influence in their 8:00 am daily starting ritual.

So thanks to all of you for reading, commenting, sharing, and to my guest bloggers.

I am always open to new topics that you want to hear about (can there be any I have not yet covered??) and encourage more conversation here, as these blog posts break here and on Facebook, Twitter, and of course LinkedIn.

2000 more to come!

Today's LinkedIn Nugget

1999

It was a good year, and the next milestone was about to drop.

We buried time capsules. If you were working then we were in the midst of Y2K preparations, spending tons of money on new system upgrades and consultants to protect us from a computer disaster. Or so we thought. Obviously the world did not end.

On the eve of the new century I went to work on New Year’s Eve and watched in rapt anticipation at midnight that something or nothing would happen. At the company I worked, all went on, as if the turn of the century were just a grain of sand further in time.

This blogpost is number 1999 (yes folks, WordPress counts them).

So on the eve of my 2000th blog post, a click further in my time invested writing here, I reiterate my commitment to focus you on LinkedIn through the best lens I can offer. Nothing less. Every business morning at 800 am NY time.

I promise.

Tomorrow we turn the next page to my 2000th blog post!

photo credit: http://www.throwbacks.com/y2k-was-the-biggest-disaster-that-never-happened-2/

Today's LinkedIn Nugget

Shoe on the other foot

photo of sneakers on white background

I am having my website redeveloped, and the web designer was my LinkedIn coaching client.

Now that I have put him through the LinkedIn profile renovation process (he lovingly called it “I kicked his butt”), he is reciprocating with me, in a very good way.

The result?

1) He has an amazing-er profile; than he had before and was really into the coaching process with me. Thus he has achieved great results.

2) I am now in his process and appreciating his art and technical eye even more.

I am so pleased to count him a valued friend, colleague, collaborator, and client. I am confident he will do the same with my website and with me. I’ll willingly refer him to others.

Do you folks out there in blog-reader-land find that once finished collaborating with some clients, they become cherished friends? Tell me a story of how this happened for you.

I am so fortunate.

Today's LinkedIn Nugget

Picture this!

woman in black long sleeved shirt using camera

My last set of headshots were taken in 2014 on a hot August day. Indoors and on a fire escape outside.

I think I look pretty much the same today but styles have changed. Perhaps I have too. But last time I wore a blazer and tie. Before that I wore a suit…The new ones that I am scheduled to sit for (stand too!) with my esteemed ace photographer and friend Brett Deutsch will be different (cue the suspense music!). To see more of their beautiful headshots, go to https://www.headshotsnyc.com/.

And I will have a new more creative one to place in Project 398 that I am pleased to participate in.

You want a recent headshot and it takes an investment of time and money. Be sure you last one was not many years ago. I always get a chuckle in my educational sessions when I advise not to let your headshot look like it’s from your Bar or Bat Mitzvah portrait.

Seriously folks..find a great photographer you can work with. Ask for referrals, look at their website portfolio to assess their style. This is essential.

Relax and be comfortable in front of the camera he or she holds. In front of the background you stand or sit.

Keep experimenting with your career headshots, and ensure they show you approachable, in the moment stylistically and you have a picture for many different needs that may come along your way.

Picture yourself: based on your headshot, would you want to start reading your LinkedIn profile and eventually work with you?

Today's LinkedIn Nugget

But do they hunger to know more?

(Yesterday I pre-empted the Back to basics theme and will pick it up today, in deference to Election Day.)

So today’s basic theme is on timing. Not yours, the reader’s:

  1. Readers spend a very short time reading your profile.
  2. That’s why you get a Headline and 3 lines of an About section to capture them enough to click “see more,” but do they?
  3. They don’t want to think too hard. You have to be clear and captivating from top to bottom. You know, “read all about it” like a newsboy hawking a late edition. Yours.
  4. Everything has to be perfect, updated, clear, easy to remember.
  5. And you must present all ways to contact you, with no extra effort, because that’s too much time and energy.
  6. And then they contact you and your schtick has to be amazing-er than the competition.

You have to open the conversation on LinkedIn, as a means of identifying ways to make them “bite.” Then with one taste, and another, you will have sated their appetite.

Then your LinkedIn profile has served you well.

Make them salivate.

Today's LinkedIn Nugget

Win or lose?

Here in the USA, today is a day we elect our local and state politicians to further their views and aims, at the will of the majority of the people.

As we have seen for the past 12 months, some continue to contest a prior election, others willingly jump into the new office’s exposure and intrusion, and others plot for their success in the next election.

Zero sum. You win or you lose.

Yes, we have recounts and run-off elections but in the end someone has to win and someone has to lose.

So it is with your LinkedIn persona. The population you seek to sway is either with you or not at all. “Well, I didn’t like you the first time so you get a second chance, now convince me” said no one reading your profile on LinkedIn ever.

You get one chance. And that occurs in seconds.

Take advantage of it and be scintillating right off the bat (yes, a World’s Series allusion too, because it’s that time of year too!)

Now make your profile into a home run!

Today's LinkedIn Nugget

The Day of the Dead, LinkedIn profile edition

photo of woman wearing traditional dress

Yesterday was Halloween. The evening before the Day of the Dead, a tradition that harkens back from Aztec tradition, among many.

Today’s topic: appearing lifeless in LinkedIn profiles.

I cannot tell you how many people seem to slay themselves over things other than their obituary-like LinkedIn profile, a copy-paste version of their resume (itself as if your life were over, all past-oriented).

I see really fascinating people stuck in time warps and old formats we used to advise for LinkedIn, but no more, keeping them from expressing why they do what they do and how they can help you, the reader.

I see dead people, yes really, who already died, yet their work anniversaries, and sometimes their birthdays, are reported to me on LinkedIn, to encourage me to contact them. I think that’s a waste of time, don’t you?

An aside: the steps to take for removing dead people’s LinkedIn profiles are found at https://www.linkedin.com/help/linkedin/answer/2842.

And I see zombies: those who left a company yet they show they still work there, now, on their profile. I had to remind a lawyer to make that change in his Experience section when he left one and went to a rival firm, even though he did announce the change in a post to his connections. He forgot one important step. Oops.

Don’t be deathly boring, deathlike, or dead on LinkedIn, if you can help it. Be lively, relevant, and amazing-er.