Today's LinkedIn Nugget

Did you notice 8 changes on your #LinkedIn personal profile last week?

Yes, it’s LinkedIn-change-it-up time again.

Perhaps you already saw this on your profile, as of last Wednesday 10Nov21, or on others’ (and it will eventually come to you if not already). and only in the USA, so far.

Change is inevitable on LinkedIn. Rock with it!

And are there serious functional differences? Not really. But some improvements should be noted and you may have some tweaking to do to accommodate the best visual impact you can offer. And I am only covering the most important, those that you should take action. The rest are just different presentations of your existing information, but as you can see in the placard in the picture above, you cannot let your profile be anything but the best-est, amazing-est, eclipsing your competitor, so read on and make some changes to keep relevant.

(That should hook you!)

In no particular order or importance, but starting from the top of your profile, 8 newsworthy graphic interface changes occurred to be aware of and take advantage of:

  1. Your dashboard detail has been bisected to Analytics and Resources subsections and is easier to monitor, if anything. Be the best to play to your audience and manipulate some of the wording or images as a test of what resonated with them when you post.

2. Featured now shows 3 complete narrower panes (with the edge of the fourth showing to hint that you have more than 3), no longer 2 and a half wider ones (how absurd was that?!), and now more of your verbal description of each feature shows, so rewriting may be needed here too, for maximum interest effect.

3. Activity now shows your last 6 contributions, up from 4, with links to mentions, and yes, those pesky reaction emojis that I hate (luckily my connections seem not to be using smiley-faces, etc. in favor of using quality words as comments). And for those of us who work hard to add compelling graphics, they have shrunk in size. Oh well, I’ll still use them.

4. About: you have 4 full lines now above the “see more” crease, rather than 3. Use them all wisely. It may take some rewriting and tweaking to fill up all the lines with complete thoughts or phrases, but remember, this is a first impression and you want the reader to click “see more,” so make it count! Don’t allow a word to get cut in half! This section allows a certain number of printer spaces, i.e., an “m” is wider than an “l” so LinkedIn is not counting characters here but linear character spacing. Yes, I know it’s weird and this is the only place on LinkedIn that they do this….and perhaps the most important place on LinkedIn to gain reader buy-in, but work on this, hard, and yes it’s pesky but will serve you well, with some elbow grease as an investment!

5. Experience: 2 things going on here:

a) LinkedIn has condensed it down to 2 lines per job above the “see more,” so once again, rewriting may be advisable

and

b) if you attached multimedia to a particular job, the first 5 now show and the 6th is shaded out, indicating how many more can be seen, with a mouseclick.

6. Volunteer Experience is now called Volunteering (why–is this not experience?!) and now limits you to 2 lines before the “see more” crease, so rewriting your noble efforts to benefit society in this section may be required for the best impression of your altruism as well.

7. Recommendations: Each is now combined from the previous 2 columns to one; and LinkedIn no longer shows how many you have received or given at the top-they hid that at the bottom (where I suspect hardly anyone will look down that far and IMHO that’s a shame!)

Upshot: in sum, 8 changes, but keep in mind your continuing need to cater to readers’ short attention spans and use the best persuasive marketing language you can, to make a great first impression.

As I always say, you want them to fall in “like” with your LinkedIn profile, enough to contact you, so you can make them fall in “love” with you, and hire you.

In LinkedIn, it’s always something! Change is sometimes good.

And now’s a good time to take a fresh look at re-tweaking your profile anyway!

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