Today's LinkedIn Nugget

Inspiring you to remain visible

You need to publish on LinkedIn or perish into oblivion.

Yes, activity raises awareness. With your quality insight, your value comes through, and then you are more memorable.

This is not a quantity/numbers game. It is a quality-of- observations game.

And because there is a mysterious algorithm involved, it’s still a gamble, with no guarantees everyone you are connected to will see every quality post or comment you add.

But in the long run, and this is a long game, the more you add high quality, the more likely your readers and connections and followers will refer you when they get a request “do you know someone who…” and that’s when you want your name and the memory of great observations you added to the global LinkedIn conversation to bubble right to the top.

Where do you find something to comment on? From materials others have written (external material heading below) or your own personal commentary (internal comments heading below)?

External material: Find your reliable sources of great material that you read regularly and curate the best of them into a comment, with its URL, to append on a post. Add your insight and commentary on that material with “I think this article is spot-on because {…}” or “I was particularly taken with how the author’s comments dovetail with my work in LinkedIn profile development and urge you to implement her ideas.”

End with a call to action such as “Does this apply to your business and why” or “Have you had success solving this problem and how?” and so on.

External material can also include riffs off someone else’s material in the posted conversation that you think is worthy of its own post, but I think it is honorable to cite them with an “@” in front of the originator’s name to bring this to their attention and that of their connections, as a token of appreciation.

Internal comments: What are you working on that needs to be displayed, such as “Putting final touches on a presentation to a group of South African and Swazi entrepreneurs to help them in best LinkedIn practices” or “I am seeing a trend in {…} and I wanted to get a read on whether you are too. And if so, could you add some examples how you have used this concept effectively?” Again, end with a call to action “Register now as space is limited to 50 in the zoom room” or “How has your work changed along the same lines as my comments here, so we call all learn from each other?”

Finally, the frequency of posting is a function of how often you have meaningful commentary and quality observations to share. Feel no pressure to post multiple times or even once daily. Only when you have something valuable to share.

Some days there may be great stuff you want to post immediately, perhaps multiple times that day; but if appropriate, why not meter that need to share right away and pace these other quality observations out over a few days? Or create a serialized set of posts (one of 3, for example) to keep the daily anticipation going, so readers can follow your set of posts from the beginning to the end?

In all cases, keep asking and feeding the conversation.

Post your professional curiosity and demonstrate your insightful expertise around the global watercooler of LinkedIn. Never let the well go dry, else no one will thirst for you, then you seem to have dried up and disappeared.

Tomorrow: a guest blog post from Cheryl Dixon, communications expert and professor, on content creation. Much to learn from her post, I guarantee it!

Leave a Reply