Photo by Ann H on

LinkedIn will pull the plug on Stories, those fleeting 30-second videos on your smart phone that have made us not-that-much-smarter.

I first made my opinion known here October 8, 2020, almost a year ago, and I was not impressed:

“I fear when everyone else get Stories on LinkedIn that they will bombard us with meaningless banter, squealing, and congratulating their dog for walking its hind legs (I have seen that on LinkedIn!) and other stuff that is not business-oriented.”

Well, perhaps I was ahead of my time.

Why dummy-down LinkedIn with short spurts of video candy when businesspeople expect to be intellectually convinced in order to be moved to action?

Besides, how can you make a difference in 30 seconds?

And then–poof–it disappears the next day?

What’s the use? How does it benefit your connections and followers? All are rhetorical questions that should have been asked a year ago with the intention of raising compelling answers to what we really want, and need, to know: “why do you do what you do.”

So good riddance to Stories, another Facebook-y wanna-be designed by LinkedIn to compete in the Wild West of social media.

Read your audience and provide untimed, time-enduring media and timely words with quality, not drips with low quantity.