It takes a LinkedIn village to raise a business. Sometimes it’s the village blabbermouth who teaches us what not to do. Or the village wallflower blending into the woodwork who shows us what else not to do, the opposite extreme.
Just because you can post on LinkedIn doesn’t mean you need to gush on various topics we may not admire or relate to. And just because there is now a 3000-character limit on a LinkedIn post (as of this past May) does not mean you need to fill the space with a litany of venom or sadness or self-psychoanalysis to bury us.
So when is it TMI about your kids, your illness, your kid’s illness, your business wins (when others’ businesses are suffering from the pandemic), your severe weather, the loss of a parent, or a hardship case of someone else or you?
My intention here is not to be heard-hearted, but hearten you to be perceived as admirable, relevant, relatable, referable, not pitiful.
The answer lies in our constant entrepreneurial exercise of self-evaluation.
If you are not objective viewing yourself from 30,000 feet, switch that to asking your tribe of supporters, “Is this over the top? Should I dial this back a few notches?”
Chances are if you feel you need to ask them, it already is.
Then choose the right entourage members to ask, based on an array of their personal attributes and direct your personalized request only to those who will honestly respond. If they love and respect you, they will answer honestly. And you may not like what they say but at the very least it’s all worth considering.
Then re-write it. Let it cool. Come back to it and re-tweak and let it cool again. Then think when to post it.
Back to my village metaphor above, don’t let anyone, ever, perceive you as the LinkedIn village idiot. You will never recover the tarnish to your reputation.