The year is half over, and a fraction of 2021 is left to conquer.
I learned something new that I heard twice in a week: the term “fractional executive.”
I checked with a colleague, and she admitted she had not heard of it until then either, so I felt still wholly (unfractionally) vindicated and completely un-curmudgeonly.
That’s wholly a good thing.
Defined on Wikipedia, “Fractional executives are professionals who offer their management services to organizations on a for-hire, part-time basis. These executives typically have extensive experience in a business environment in roles such as chairperson, owner, CXO senior vice president, vice president, or director. Their skills can be focused in one discipline or be more broad-based, depending on their experience.”
Aha! I have known many people who offered their services to multiple organizations part-time, and made a busy, full time career of doing so, paid hourly, a fair way to operate. I just hadn’t encountered a term for that industry. So I have now expanded my vocabulary.
If you are a fractional executive, show it on your LinkedIn profile in the form of a functional job listing, with the proper keywords knitted into the job description (especially valuable for search purposes). I say functionally, instead of listing the companies you fractionally work for.
But with their permission, consider naming a range of very large-to-small, an array of different industries, brandworthy company names, etc., since your clients will come and go, but your services remain constant to a variety of clients.
I might add, that in searching for the term “fractional executive,” I found very few. That might pose an opportunity for you if this fits your career narrative for the present and into the future. BTW, it is a hashtag on LinkedIn with 396 followers, now including me. So there must be an audience…
If you need help articulating your fractional function(s) on LinkedIn, let me know. Sometimes it just takes a fresh point of view to steer you in the right direction.
Hmmm, I suppose I fractionalize my LinkedIn training as well.
I just made 2 LinkedIn introductions. For each person I introduced to the other, I noticed they had not shortened and personalized their LinkedIn URL.
It seems another good opportunity to encourage some of you to look a little bit more polished when you create your own personal URL, rather than use the one LinkedIn assigned you.
Helping those who have yet to shorten and personalize their LinkedIn URL, here’s a link to my previous post in this blog that will walk you through the thought process “why” this is important and “how” to do it.
Be the best you can be, always on LinkedIn, and that includes showing that you took that extra bit of time to shorten your LinkedIn URL to end with your name everywhere your name appears in your marketing materials. Period.
Of course there was no LinkedIn 45 years ago. Shudder the thought that we had to meet in person and really converse back then to make friends and meet colleagues.
He was an Israeli soldier who hung around us American students when we spent our Junior Year Abroad in Jerusalem at The Hebrew University. He wanted to improve his English and being college students, he picked up a lot of slang and 4-letter words. And his educated English also progressed. When we left in July 1976 (getting home just in time for the Bicentennial), we swore to keep in touch.
But life got in the way. And while I would never forget his name and his voice, I thought less frequently about him so many decades later. But I always remembered him with a smile on my face.
Then a couple of weeks ago, this arrived in my LinkedIn message box:
I was elated. Being a natural networker, I was fascinated by what he had accomplished in the interim. We spoke on the phone, emailed, and organized a reunion breakfast, because–get this–he has lived just 45 minutes’ drive from me for over 32 years!
And last week, as he told me, he heard a song on the radio and that reminded him of me and he then looked me up on LinkedIn, and he found me (of course!) and how to contact me, and folks, the rest is our new history together.
45 years separated by 45 minutes’ ride. Not for long.
So, the moral of this long parable of friendship rekindled, be very findable on LinkedIn.
Are you smiling yet? I was in our 2-hour meetup and still am!
Blogmaster’s note: Susie and Neil Israel own Sketchology Studios. and are my go-to animators (as you will soon see!). When I spoke recently about the new LinkedIn feature of a 30-second video behind your headshot, Susie asked a few questions I could not answer. But leave it to her, she figured it out and educates us here on what she found out, and she goes beyond the elementary. Follow her instructions!
I discovered at 10:00 p.m. last night that I could upload a cover video to my LinkedIn profile. I was so excited I stayed up all night working on my video!
The LinkedIn rollout of the cover video functionality was a little confusing. With some perseverance and luck, I finally have the answer to all of my questions, and possibly yours as well: Who has the ability to add cover videos to their profile? (EVERYONE!) What is “creator mode” and do I need it to have a cover video? (Creator Mode is separate functionality and you DON’T need it to have a cover video.) Can I add a video from my computer? (NOPE!) So I do it on my phone? (YEP!) Is it possible to upload a video, as opposed to recording it on the spot using your phone? (YES!)
Read on, or watch the video accompanying this blog post, to learn more.
How you know someone has a cover video
You may already have seen cover videos in action on a few select profiles. When you first visit their profile page, their cover video plays silently for a couple of seconds and then reverts to their still profile picture. Click on their profile picture to play the video and learn more about them!
How to record (or upload!) a cover video
Go to the LinkedIn app on your phone and go to your profile page. You may see a notification that says, “Introduce yourself with a 30-second video. Add a cover story”. Click on this notification. Or you may just see a “+” icon in the bottom right corner of your profile picture. If yes, click on this “+” symbol. A “Record” screen will appear, and you will see yourself on the screen in selfie mode. There is a red “record” button at the bottom of the screen, as well as a “picture” icon to the left of the “record” button.
Record and save your cover video
To record a message, click the record button and record up to 30 seconds. You can add stickers and/or type to your video. You will be prompted to save it, and it will be added to your profile!
Upload a video as your cover video
But maybe you want to record a few versions of your video and decide which one you like best. Or maybe you want to use a phone or computer app to edit your video. Or maybe you’re just not great on camera, and you have an amazing short animated video from Sketchology Studios you’d like to use instead.
To upload a video file, first you need to make sure it’s in the Photo gallery on your phone. See the video accompanying this blog post to learn more about transferring files to your phone. Also, remember your video must be 30 seconds or less.
Once your video is in your Photo gallery, go to the “Record” page in your LinkedIn app, and instead of clicking “record”, click the “picture” icon. Your Photo gallery will appear. Select your video. You can still add stickers or text using LinkedIn’s functionality, or just upload it as is. You will be prompted to save it, and it will be added to your profile!
Suzie Israel is Creative Director and Co-Founder of Sketchology Studios, a Gainesville, Florida animation marketing company that caters to nonprofits and small purpose-driven businesses around the world. She is also an animal lover, plant nut, web designer, artist, and writer.
With her husband Neil, Suzie started Sketchology Studios in 2019 to foster an environment that supports creative self-expression in all its beautiful, wacky, and diverse forms—including her own. She’s a video production geek who loves to record, edit, and animate videos, adding her own flourishes to recorded video and mashing it up with animated characters or text.
Suzie enjoys running a small family business because it allows her to create a more collaborative, diverse, and empathetic world. In her spare time, she volunteers her skills to worthy causes so they can be successful in an increasingly competitive online environment. She has also showcased her art in local Missouri art galleries.
I get the question from time to time, especially from funny people, “how funny can I be on LinkedIn?”
I always respond: as funny as you would be in a Board Room presenting to the Board of Directors. Yes, they laugh too, but your profile is a serious business asset, to be cultivated and nurtured for maximum return. This is serious business. But if you are fun-loving verbally in why you do what you do well, within reason of course, be yourself in your profile.
Within reason, I repeat.
The last thing you want is to present conflicting personas between your profile and any other communication, including spoken voice. If your profile is written witty and fun and you are naturally serious in conversation, that’s a big “disconnect” to the prospective client who calls you after reviewing your profile, setting off mental warning buzzers and red flags that one or the other persona is not real. Don’t be a “disconnect.”
I found this article and think worthwhile to share with you, in the context of this blog post and overall in business.
Funny or not, laughter is always a human need, and especially in a pandemic. Meter humor in certain business situations, such as an in-depth career narrative on your LinkedIn profile as the readers’ introduction to your true self.
Just be judicious in how you use humor.
I’ll stick to intermittent well-placed dad jokes. As the article says, “A bad dad joke can literally help you get paid.” I’m all for getting paid. (See, I just used humor).
Lynnaire Johnston, awesome Linkedin expert and my coaching colleague in New Zealand, whom you may recall guest-blogged here 1ce before, has done it so well–she compiled all 7 of the most recent LinkedIn changes into 1 really helpful, concise place on her YouTube page.
I thank her for clearly and easily explaining it all in 1 place.
Folks., feel free to follow her on LinkedIn as 1 great resource of all-things-LinkedIn wisdom.
1 word of advice though: you may not yet have all these upgrades yet. Be patient. Linkedin is rolling these out, slowly and irregularly to its members.
1 by 1.
Thanks, Lynnaire, for your generously agreeing that I may share this video to my readers. You are a pleasure to collabor8 with!
Building on yesterday’s 10 things, don’t forget to:
11. Use @s in posts to mention those people and companies worthy of acknowledgement
12. Use #s to invoke topics and subjects others follow to call attention to your posted contributions in that area; use 10 or fewer to keep the algorithm happy
13. Include a link (even if outside LinkedIn) within the body of your post. The old admonition against doing so, as we used to comment on our own post with that link, was reversed in November 2020 when the algorithms seemed to change
14. Inset a graphic or short video in every post, for more eyes on your work and to be more memorable as a contributor
15. Register for two-step verification so your profile sign-in is secured behind a second code texted to you whenever you log in, just like your bank account (LinkedIn is an asset, right?)
16. Retweak your profile from time to time, as you work changes, or you see someone else used LinkedIn in a way that you want to emulate, and make it into your own personal way of expressing yourself
17. Weave a story with a moral or with a lesson of redemption at the end, to be more memorable and scintillating, than just plain narrative words stating the fact
18. Always personalize your connection requests with context where you met, whom you know in common, how you can help the other person or the help you need.
19 Read the target’s LinkedIn profile to learn what makes them unique and how you can better appeal to their interests in every contact you make
20. Finally, tell in every profile section, in different ways, WHY you do what you do.