"Exhausting yet exhilarating"

Yes, that’s what a client called working on a complete re-write of her LinkedIn profile.

Like renovating a house down to the studs, we tore out the old layers of antiquated words and opened it up to fresh thinking, replacing what we tore away with new material. Then we decorated the main points, placing all the accessories in just the right places. It was a staging of her profile, for buyers to come “ooh-and-ahh.”

Imagine us filling a dumpster full of old thoughts and words that were not supporting or supplementing the premise of “why” her.

Once the dust settled, using an exercise I sometimes use, we reviewed a side-by-side comparison of the before-and-after profiles, which makes the exhausting process prove we made a huge improvement, so the exhilaration is that much more rewarding.

I sometimes advise the client, early in the disruption, that they will not like me at first, but love me thereafter.

She loves the profile, that’s for sure.

I think she likes me too, so much as to refer me.