Today's LinkedIn Nugget

To whom it may concern…or not

I get questions a lot, but sometimes they seem to congregate around a specific topic.

Today, I received the same question twice, so I will answer it for you here, since it seems to be up in the air:

Q: When I post on LinkedIn, does that message go only to my contacts?

A: It depends on how you set each post up.

If you click the button marked “Anyone” as seen below it can go to 740 million people…

…but you have the ability to determine who receives it in the next screen.

It defaults to “Anyone” but you can control that by clicking a different radio button.

Now you can address a post to Anyone, which is tantamount to “to whom it may concern,” or to a more select group.

That’s totally up to you.