Today's LinkedIn Nugget

Halloween is a lot scarier this year

Pity the kids tonight. Halloween just isn’t the same this year due to the pandemic.

The usual door ringing is not be advisable. Too close. The carloads of kids going neighborhood to neighborhood is not medically-acceptable. Too crowded.

In my neighborhood, there’s a street party at the end of the block for the kids here, put on by a few savvy parents trying to retain some fun for their kids in this most unusual time.

This year we cannot see the scariest thing: the virus. But we know it’s out there, lurking.

Be smart, wear a mask to keep others safe, and take precautions to keep your family safe too.

No LinkedIn moral comes to mind. More of a global wish.


Today's LinkedIn Nugget

Just as the leaves get brighter…

…so should your willingness to spread your value proposition to others allow them to gain recognition of your expert perspective.

Then, when asked if they can know someone who can do exactly, or similar, to what you do, they will recall your recent comments and be able to refer you for the intelligence and thoughtfulness you provide others.

They fall in “like” with you enough to feel comfortable to refer you.

The rest is up to you, to make the end-user fall in “love” with you enough to hire you.

It’s a mating ritual. Just perhaps less emotional.

You want to be in the relationship with the client for the long-haul, or as long as you can make it work, mutually advantageously.

But nothing is forever if you don’t continuously invest in the relationship. Let’s leave it at that. 

Hopefully your client relationship will never fall away. 

Today's LinkedIn Nugget

Personally speaking

That title’s not about me, but it’s aimed at you.

Your personality and personal thoughts have a valuable place on LinkedIn. Did you know that?

It means you are:

  • brave enough to want to tell “why” you,
  • in touch enough with yourself and your readership to add value,
  • involved enough in nurturing your connections,
  • aware enough of what others might want to gain from your work,
  • smart enough to say it well,
  • probably not going to convince everyone of your ideas, but
  • humble enough to know it’s part of an on-going global conversation.

I suggest you get your thoughts out to others who will admire and gain from your wisdom.

Choose any or all: LinkedIn Articles, posts, Group posts, and/or comments on others’ comments (NOT “likes”).

Because as I have said here often, if you don’t tell us yourself, who will?

Today's LinkedIn Nugget

Literally alive

Earlier I wrote a blog post and used the 3 words related to people who pitch me on LinkedIn without even trying to get to know me a little bit, and who fill my connection request box:

needy, greedy, and seedy.

My client noticed it and mused how much she appreciated the cadence of those 3 words.

It’s nice to be appreciated, for some semblance of literary style.

And to know others care enough to tell you they appreciate your thoughts. 

I write because I have to. It fills a space in me.

A comment overfills that space (in a very good way!)

Thanks for the comments on this blog however you deliver them to me!

You know who you are.

Today's LinkedIn Nugget

Back to Basics Tuesday: don’t have a secret

Remember that old TV game show “I’ve Got a Secret?”

I do. It took a number of questions by a star-studded panel to tease out the contestant’s secret, hopefully confound the panel and eventually stump them. That meant the contestant won the game.

Fast forward to today.

We won’t play “stump the LinkedIn profile reader.” It takes 3.0 nanoseconds for the casual attention-deficit reader to leave your profile, not 30 minutes as in the game show.

In fact if your banner, headline, and first 3 lines of your About section do not “wow” the reader immediately, he/she moves on.

No one will want to draw out “why you” because today we don’t have the time, bandwidth, or care enough to think, to ask you to tell us “why you.”

You have to do that immediately. Or they cue the buzzer. You get the hook. We don’t even say goodbye.

Don’t fail to make the reader fascinated enough to want to read more, downward, as far as you can get them to go in your profile, or it means you’ll always have a secret.

Today's LinkedIn Nugget

And one more thing…

When I work with a coaching client, I try to extract more and more pertinent information to form their career narrative.

“Tell me more,” I ask. “Because if you don’t tell us no one will.”

And the gremlins in our heads confuse things, turn ideas upside down and resist order, such that our exposing an important fact or detail is occluded, or blocked.

Often out of the blue I get a comment “One more thing. Marc I should have told you this story about {…} a while ago. Is this important?”

And I draw it out of the client and I find a thread to weave the newly found story to, and we rework the narrative to enhance the reader’s ability to remember the story later.

Does this happen because the story is too old to remember, or it seems out of context? We’ll fix those issues in the right place and right ways, together.

It happens largely because we hold back, and thus hold ourselves back, even the most “together” of my clients.

Pulling these disparate parts together into a cohesive career story is one of the joys in what I do, one of my “whys.” It happens with nearly every client every session.

And it frees them as much as it elates me. 

Today's LinkedIn Nugget

Trifecta for you: Rob Thomas guest blogs again; you’ll remember this!

Rob Thomas is one of my “entourage”: one of the highly respected and nurtured (two way!) colleagues I never have any qualms about referring because every time I introduce him to someone, they report back and thank me for his being a star, So asking him for the third time to add his thought leadership here was a no-brainer for me.
He speaks here about being memorable. He certainly is! Thanks to the third power, Rob!

Our Vetted Commonality

What makes you memorable?  Why should you be memorable?  What is the big deal really? Well…what makes you different than anybody else?

No matter whether you work for another human or you work for the main three bosses (me, myself and I), you need to define yourself.  Now I didn’t say to be drastically different (although most gravitate to that), I mean just slightly different than the next clown.  Because then what is really the point?

In business Networking, we have lots of decisions to make: dress style, personality, walk, talk, name badges, handshakes (or not), smiling, grimacing and growling.  But ultimately people want to know how you are different than the next robot.  People buy from, and work with, other people they like and trust.

But how do you get there when you really don’t know a soul?  You establish yourself as different and ultimately memorable.  You like bright colors, you’ve got a great haircut, or perfectly bald…or you smell just fantastic!

But that gets down to your competence too…what do you do in your craft and how do you do it…well?  Better than the next human?

How are you a Hero to your colleagues in your Network?


These are the items that others need to see and hear about you to vet you out amongst the other animals.  The only reason why we have rules is to distinguish us from the animals…the carnivores.  And then, right there…you distinguish yourself as being memorable…being yourself and someone another persona can get to like and trust.

How many times do we hear about another colleague, “he’s cool; he’s funny; he’s a riot; he really knows his stuff, I like him!?  If you put on a show and aren’t yourself, you’re just fooling yourself and being dishonest…wearing a proverbial mask for others to not see you, nor understand you…nor like you…nor trust you.

Be yourself…be genuine…be memorable…but don’t be a clown.  Take off the red nose and floppy big shoes…just be yourself.



Rob Thomas, a master of business development and founder of Networking in Diners and Creator of The Rob Thomas Method, turns the adage “It’s not what you know, but who you know,” into a new and actionable process. Rob teaches and coaches business owners and sales people on how to grow business by identifying and building a network of effective relationships

See his website and his LinkedIn profile


Today's LinkedIn Nugget

In case you wondered…

The manuscript for the second edition of my book for the American Bar Association “LinkedIn Marketing Techniques for Law and Professional Practices” is nearly done.

I will spend the next 30 days tweaking and polishing it.

I added 2 appendices: one on ikigai (which I spoke of here a couple of years ago) and another based on series I ran here on Emotional Intelligence, both with the application to making your profile event more personal and convincing others why you.

I have 2 new guest chapter contributions, one on aspects of your LinkedIn profile that recruiters look for, and the other on how LinkedIn is a formidable part of your marketing strategy. And as always an updated chapter on legal ethics regarding LinkedIn usage.

I have sliced and diced the book differently and made changes where needed to keep up with changes in Linkedin itself. My philosophy remains the same with a revised pandemic twist.

There’s still much to do stay tuned. You will hear a cosmic sigh when it goes to the editor, on schedule.

Publication in the Spring!

Today's LinkedIn Nugget

The games people play

Zoom bingo. I played it last week with one of my networking groups as an evening get-together event. A lot of social fun and we sure laughed a lot.

I recently heard of virtual wrestling. Yes,  it’s a thing. A person wrangles with a 200-pound dummy. Guess who wins the match.

I think I’ll go with bingo. No egos or anything else gets bruised.

Humans play games, some creative ones, others time-tested, and some people pay mind games: with others and to themselves.

Perhaps the hardest to crack through and achieve an important skill (no not virtual wrestling!) is getting out from under yourself and talking about yourself on LinkedIn using the mighty “why.”

Interactive games are going to be a big part of my winter quarantine.

Some games have no rules, just those boundaries inside your head.

Play beyond those limits!

Today's LinkedIn Nugget

Back to basics Tuesday: list a mobile phone number in your Contact Details

Short and sweet (and I may have already said this, but I am amazed at how people make it difficult to contact them on LinkedIn), so it’s worth repeating:

  • A mobile phone is most people’s preferred method of communicating.
  • Accordingly your cell number should be listed in your LinkedIn profile Contact Details, not your office number.
  • You cannot receive a text on your office number.
  • That means for the portion of the professional world that texts for business, you are left out of the conversation.
  • So don’t be an officephoneasaurus.

Make that change now.