Today's LinkedIn Nugget

Gray or not, a LinkedIn aura needs to surround you

auraGray on top? Many of us are. (Or were until hair salons reopened.)

Many are working longer. Some will never stop, including me.

My network includes hundreds of septua- and octogenarians who are vital and unafraid of technology and relevant  in business today. It’s refreshing.

It’s exhilaratingly impressive to know an octogenarian with a radio show, a septuagenarian with more MLM marketing energy than two 35-year olds, and so many other storybook characters of all ages and interests in between.

Baby boomers (born 1946-1964) have so much to offer. I offer my own special sauce of  LinkedIn expertise that I as a fellow boomer learned from a living laboratory of other boomers, in almost 9 years teaching these recently under- and unemployed, experienced workers.

But the LinkedIn phenomenon skipped a lot of them, or they didn’t pay enough attention to it while employed. Now under different circumstances, they have to come up to warp speed, really efficiently. Pressure mounts, days tick away, Their LinkedIn profile is under construction.

I created an e-course for boomers and in doing so was challenged by the lack of graphics showing grey-haired employees. Ageism? Lack of demand? 

Meeting the new demand for this soft skill LinkedIn training in an unemployment environment that is forecast to end the year at 10%, I will teach two zoom courses on this topic for AARP in early September. Same course repeated once in the afternoon 9/2 and once in the evening 9/9.

Now to a different audience, seasoned (also salt-and pepper) coaches, Mike Mittleman and I, are teaming up to teach recent college grads. What’s most rewarding is that parents want us to get their kids out of their houses and for this new generation of workers to become taxpayers, asap.

With a little polish, we developed this project to provide our expertise to two generations, parents of, and college grads too, at once in an integrated online program of 5 courses (resume writing, cover letters, LinkedIn profile techniques, networking into a job, and interviewing) that is technically possible to all to access, of course at a price the expertise we share.

“You can’t pick my brain, it costs too much” as the article suggests. It’s too good a program to pass up, but perhaps I am a bit blinded by the gloss on our end product.

Shine on, class of 2020, and their parents in buying this for them, knowing the competition is fiercer than ever before and the challenges more daunting in a cratered economy of 10+% unemployed.  


2 thoughts on “Gray or not, a LinkedIn aura needs to surround you”

  1. I’ve subscribed to your emails since one of your seminars at NYPL. In today’s blog, I was glad to see I could sign up for your AARP e-course considering I’m a Boomer who wants to keep her skills fresh. When I went to sign up for the class, one of the questions asked how did I hear about it. I checked other because I wanted to give you credit. When the text box open for the “Other” reason, I couldn’t remember your name. I went back to your blog. No name besides your Connect2Collaborate business name was given. This might be intentional but since you encourage self-branding and self-promotion, I was surprised your name wasn’t anywhere on the blog post email. I had to do a search before saying, “That’s right. His name is Marc.”Lisa Winn

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