Today's LinkedIn Nugget

Coming up for air

comeupforair

A day in the life of a LinkedIn consultant; last week, all on one day, I:

  • helped a college senior professionalize her profile,
  • coached a professional practitioner in the second of our 4 personal sessions,
  • chaired a panel discussion for 50 boomers considering consulting as an encore career, and finally,
  • in between all this, I took time to meet my college roommate and his wife for lunch, catching up after 30+ years!

Rewarding, fun, lucrative day!

They are not all like that. However, I revel in the scheduling of meaningful work.

It’s part of the rollercoaster of consulting.

Today's LinkedIn Nugget

On being likeable

belikeable2020Happy 2nd annual #BeLikeableDay!

I posted about this noble ideal last year.

Let’s start a conversation, readers:  Comment back with what have you done recently to live up to this motto?

I will kick off:

I have been helping underemployed babyboomers get “unstuck” via my public talks and some of them comment later how “hugely enlightening” my approach to this change in their lives is. That makes me feel great! And liked, because they follow my work on LinkedIn!

And what have you done???

Today's LinkedIn Nugget

Today’s news: New York metro area was renamed on #LinkedIn! Read all about it!

newsI was very pleased to see that additional attention is being paid to redefining the New York area on LinkedIn.

I live and work in Fairfield, Connecticut, 1+ hours from Manhattan and yet wanted to define my geographic location as part of this amazing metro area.

My business is largely centered there, and it speaks volumes to others if you can make it there (you can sing the rest.)

I don’t think using Fairfield, CT as my location would help me all that much in the LinkedIn search function! Great town to live in, but in all honesty, NYC is grander for business.

I noticed this subtle suggestion by the LinkedIn gnomes on my Intro card (see orange wording at the bottom):

introcard1

Greater New York City Area is now better defined as New York City Metropolitan Area on your intro card.

Why? From the Help Center:

introcard2

OK, even though this appeared 5 months ago (who saw it–I didn’t!) they must have something else coming, so right now, I wanted to make the change they suggested.

It’s easy. If you have this available as the Help Center says (patience if you do not–it’s coming), click the dropdown to make the change:

introcard3

Since this is probably an enhancement in the search function, you will benefit from this change on your Intro card.

And to my NYC colleagues, even if you now list “Greater New York City” or “New York, New York” area as your geographic area, it’s time to make this change. 

It will take less than a New York minute!

Today's LinkedIn Nugget

Old habits die hard

biscoffThere is turbulence on United Airlines flights worldwide. They had the audacity to change the cookie snack from Biscoffs to Oreo Thins!

Wow. You would think their turbo-fans and frequent fliers had something to complain about, like reclining seats, cancelled flights, or lost luggage.

But people like their routine, they expect the same-old-same-old, they insist on the expected, they thrive on reliability. Like that brand of cookie on their traytable. Talk about brand loyalty! We all should have enjoy such personal brand loyalty!

In our consumer-oriented world, we expect to be focus-grouped, sound-bited, press-released, and then eased in, so we can accept changes, so we can wrap our minds and our taste buds around the upcoming disruption, ahead of time. No cold turkey, please.

I relate this to user-interface (UI) changes on LinkedIn. We know where to expect to see a certain button or function and poof! one day it’s not there. And just ask my fellow LinkedIn trainers, this is quite disconcerting as we coach and teach in real-time. Audiences and trainees look at us and mentally say “Is this person really an expert? Why does he/she not know where to find this stuff?”

And then the next day what we lost is right back where it used to be. UI indeed.

So we embrace UI change on LinkedIn and some of us tap dance through presentations or coaching sessions as we adjust to, and from, changes we do not expect on LinkedIn.

One good thing, the Help Center stays up to date with permanent changes, quickly updated, so consult it and you will be more readily able to find what you were looking for. Or lost, or re-found.

Sorry, the cookie crisis is not solved there. Bring your own Biscoffs on the flight and you will be the envy of your peers.

Just like you will be on LinkedIn if you take my weekdaily advice in this blog.

 

Today's LinkedIn Nugget

Speaking with your hands on #LinkedIn

MWH speaking with his hands I tend to speak with my hands.

It comes naturally and emphatically.

It comes genetically and demonstratively.

I don’t even realize it.

But it helps make the point I am stressing. It adds visual color and with my vocal intonation at the same time, the audience perks up their collective ears.

I wrote my LinkedIn profile that way too. I let clients’ and attendees’ comments that I spontaneously received make my point, as they say it in ways better than I can.

And they use their proverbial hands in saying so.

Use color, imagination, swish your arms through the air to create an eddy of interest, even of the reader can’t see you gesticulating, he/she can imagine you, and that makes you much more memorable than the competition.

Strike up the band, even if you are all the instruments.

 

Today's LinkedIn Nugget

Writing samples will please the reader, really

readingonline

LinkedIn realizes that there is a gap between a profile page (I gnash my teeth on this every day) and business writing.

I hear laments by HR managers and recruiters that confirm the ability to write  persuasively is a lost art.

However, the ability to text (not LMAO, but SMH) an emoticon-filled menagerie of symbols, acronyms, and vowel-starved words is not business-quality writing. Speedy abbreviation is not quality. Texting has its place, don’t get me wrong, but not as a business memo or email to a department about a new initiative.

So starting soon there will be a place on your profile page to insert a written sample of your work to demonstrate your prosaic prowess and compositional competency.

Or not.

 

Today's LinkedIn Nugget

Back to Basics: Premium subscription or not?

remind-1556610_1920I get this question all the time: should I purchase any of the various the premium LinkedIn subscriptions or not?

Being independent of LinkedIn, I usually advise against it for most people, unless:

  • you are underemployed and wish to avail yourself of a more robust job search on LinkedIn
  • you are a salesperson and seek new clients vial Sales Navigator, the premium service for you to dive deep
  • you use InMails a lot, then you may want the premium subscriptions
  • you want to know all the people, not just the last 5, who looked at your profile
  • you need a deeper, more granular search function (really only needed for large-scale search assignments)
  • you like to pay monthly (or worse, yearly, which is not refundable!) and promise you will use it daily/weekly/monthly to its max!
  • you have a finite period you need the premium services and will put it on your calendar to sever the subscription before the end of the month you no longer need it!

Don’t forget, they want you to forget you have it! Their gold LinkedIn seal of subscribership is not a brand of courage on your profile that shows you are different or better, just that you believe that you spent money when you don’t necessarily need to!

If this puts it in perspective, I only once paid for a subscription while researching something for a client for 2 months, and then dropped it. I am a power user of LinkedIn, as you may suspect, and I don’t suggest it for everyone, just certain above-mentioned needs.

Don’t forget it’s there. Don’t forget to end it when no longer needed! No strings attached!

Today's LinkedIn Nugget

Drawing from the well

bluewellThe well of LInkedIn best practices is nearly always full. The residual ebb and flow of liquid LinkedIn inspiration seeps in continuously, only to provide bucketfuls to raise to the surface and draw out for consumption.

The flow comes from responses to presentations I am fortunate to give, from people I meet and admire for their sheer creativity and fortitude, (yes, some what-not-to-do’s sprinkled in),  from coaching clients I meet and get to know deeply in our 4 sessions together, and from what I observe, read, and perceive in all that content that invades my screen.

My job is to interpret it.

You get my impressions and news on changes that LinkedIn is layering erratically and unevenly, but eventually, you and I will have it. I am just whispering in your electronic ear.

The well overflows and drains low, only to be refilled. Luckily, it never dries up completely for that would be a tragedy.

My job again, beyond interpreting the above, is to provide it to you each morning, like a super-caffeinated shot to start your day.

Sip from the well, I encourage you.