why at seminarLast month I held a public library session for 55 mature people entitled “LinkedIn for Baby Boomers and Other Encore Career Seekers.”

It’s a demographic I know well, after teaching at a social services agency program of the same population, pro bono, for almost 9 years.

If you are a speaker, you know the heads nodding throughout, the copious notes and smartphone pics of the slides snapped, and the quality of the questions at the end, signal the effectiveness of the material presented.

But what makes me happiest are the handwritten comments on the evaluation form.

Not about me.

About themselves.

The comments from the December session tell me I had the desired effect: sensitizing them what they have to think about, and encouraging them to make changes to benefit themselves.

“It’s changed.  Time to update and evolve with it.”

“Eye-opening info!”

“Priority of Being Seen”

“I need to revisit my LinkedIn profile.  Yes, learned quite a few new tips, strategies.”

“Importance of storytelling.  Why you do what you do.”

“Curating articles and adding them – Do more publications; more stories/less # (total sales, etc.); work on the about”

“Reconstructing my headline, using # and URL”

“Methods of increasing exposure in LinkedIn”

“Write and read articles to tell Network about it and why.  More examples of impressive LinkedIn profiles and why – what makes others stand out”

“Lots of opportunity to tweak your LinkedIn page!  A Break in a 2-hour presentation”

“Limit the number of hashtags to 3.  Do a LinkedIn overview”

“New, important techniques to improve my profile.  Learned lots!

“Fewer bullets in experience section.  Very helpful”

“There is so much more that I can do to improve my LinkedIn profile.”

“Answer the ‘why me and “why I do what I do questions”.

“How to make changes to my profile.”

“I’m behind the 8 ball.”

Need a speaker to wrap your group or firm or company into a rapt audience? 

Yes, I am pleased.