Today's LinkedIn Nugget

Taking the pulse of a new contact

pulseI know I have suggested this here before, but it keeps serving me well, so I will take the liberty of repeating it.

Once you hang up a call with a new prospect, as soon as you can, leverage LinkedIn to send them a thank you/summary of open items from the call, and invite them to connect on LinkedIn (only IF you think this is a good step–that’s up to you!)

In the recent situation of my being referred to a marketing manager at large firm by a friend of a friend, I arranged for a call, which went very well, and within an hour after we hung up from our introductory phone call, I sent this:

Jon,
Thanks for the time spent speaking with me earlier. Amazing how many high-quality people we know in common! As we agreed, I will await the number of people in a group training for your company and once I have that from you, I will revert with a proposal.

In the meantime, please join my amazing group of professional connections on LinkedIn so we can stay in touch.

Thanks again,
Marc

Within minutes of sending that, Jon connected with me.

Is he so lonely? No.

He later told me he really liked how I presented my scope of work verbally and the words I chose, and the pride I conveyed.

He wants to hear from me, and he will. Hopefully that means a consulting arrangement.

If not, as was proven to me earlier, sometimes these connections bear fruit at a later time, as in 11 years later: from a referral by a woman I have had little contact with, but she told me she keeps an eye on what I do and say and she found the perfect fit, so she referred me. Indeed, I replicated the same connection request process following a call to her referral. It worked again, since her referral signed up with me for coaching.

This works. Be timely, use the phone, offer high quality.

People are watching and listening, as you can tell.

 

Today's LinkedIn Nugget

Since when did “same old, same old” work well?

battery-jumpstart

It keeps on coming at me: people with archaic LinkedIn profiles stuck in the archaic style of the early years of a previous decade, who tell me they don’t have time or energy to renovate their profile. And have not updated their profile in years, in some cases, decades.

Really? No time to invest in yourself in 2, or 5, or 10 years?

If their career is stuck in the same rut as they were in 2009, what a shame. No wonder. They did nothing to change that situation. Then they can expect to stay mud-stuck.

They have not taken the time to amend their experience section to reflect a new position, new company logo, or at the least some new responsibilities (or worse); no surprise success has evaded them and they dead-ended a chance at promotion.

I guess there’s not a lot more that I can do for them if they don’t want to tell us.

If they have not updated their headshot since 2010, well, time waits for no one–they just can’t look like that anymore. Show those facial lines of experience and depth of understanding. It’s painless to get a headshot.

If they have not kept their list of publication, talks, videos, podcasts, up to date, now’s the time to remedy that. Or appear to be dormant.

Finally, if they have not cleared out the deadwood in their connection group, this is their wake-up call to do so. You are known by the company you keep and if I ask you on the phone how you know our mutual friend Evan, have an idea, at least.

That pregnant pause as you flip through your mental rolodex for “just-who-the-heck-Evan-is-and-why-did-I-connect-to-him-in-the-first-place” tells me a lot!

Same old, same old doesn’t cut it.

Pick yourself up and jumpstart your LinkedIn profile. 

Today's LinkedIn Nugget

Feeling safe and secure on #LinkedIn

linkedinsecurityI hear from some attendees to my sessions that they get “hit on” by others, improperly, insulted politically, ethnically, etc. or spammed with lame business opportunities they did not solicit.

You can stop this.

Yes, it is a totally inappropriate assumption by the initiator to be trolling LinkedIn while seeking a date or offering their offensive opinion, or we will buy their  business service sight-unseen, especially since we did not request any of this. This is already an out-of-control scourge in email, postal mail, other social media, and is IMHO especially wrongly placed on this premier global social medium for business professionals. Emphasis on professionlism.

By ignoring it, it will not go away.

You can report these offenders. You should.

LinkedIn is self-policing, at the granular level, relying on you and me to send these messages to LinkedIn to evaluate, warn and in some cases, and sever for abuse. It maintains robust standards of LinkedIn Professional Community Policies. which I encourage you ro review.

Your job is simple and easy, quick too: according to LinkedIn,

We encourage anyone who has experienced harassment to let us know by reporting straight from the content by clicking the three dots at the top right or contact us directly by filling out this brief form. Once reported, you should no longer see the reported content or conversation in your feed or messaging inbox.

I would appreciate it if you would share with others you know who have felt this abuse.

Let’s rout this stuff out and ensure a safe and nurturing business environment here. You will not be revealed as the reporter. It is a small investment of time.

Please do not be reluctant to support your rights and those of others with you.

Back to Basics Tuesdays, Today's LinkedIn Nugget

Back to Basics Tuesday: caveat consultant

invisible

My colleague asked me if I had ever heard of a certain very prolific email marketing LinkedIn consultant (we’ll call him “X” for simplicity).

No, but I’ll take a look.

I started the simple LinkedIn search for X’s first common name and unusual last name.

Nothing.

I kept looking out of curiosity. My thought process was that a LinkedIn guru worth his weight in golden advice must be splattered all over LinkedIn and other social media.

So I searched the company name. Barebones LinkedIn company profile.

I’m hearing the “DISCONNECT” buzzer, are you?

But I persevered.

I went to X’s website and found his full name, now unusual first and last name so now armed with a better chance of a “hit,” I searched that on LinkedIn. His website shows he is working in California. More “meat” to go on for a search on LinkedIn…

OK a match, but…a really minimal LinkedIn profile, and located in India. And California?

No contact info either (website URL, phone number, email address). This is getting to be more work than he is worth, it seems.

There’s that DISCONNECT buzzer again, telling me something’s not right for a LinkedIn coach to not tell his full career story or to be easily accessible.

Should I keep trying? Just for a “what not to do” blog piece?

Sure! I can’t make this stuff up!

The “contact us” page on his website shows links to his social media. I clicked those leads:

  • Link to LinkedIn page is broken. Dead giveaway, as if I need another one. BUZZZZZZZZZZ
  • Hasn’t posted on Facebook in >1 year, and client reviews on FB page are not pretty. BUZZZZZZZZZZ
  • Twitter shows he lives in Colombia.  And India and California as mentioned above. Is he a moving target? BUZZZZZZZZZZ

Thanks for the exercise and the example I can show my readers, guru X. I have much sharper and more collaborative LinkedIn gurus to follow. Why should anyone work so hard to read about you, X, in more detail, to decide if you are worth considering as a coach? And just where are you located? And just how do we contact you?

No one other than me, IMHO, enjoys the “sport” of blogging this finger-wagging parable.

So, dear reader, how hard is it for others to read about you and get a hold of you in the way you want to be understood and accessed? Think about it from the POV of the reader.

Today's LinkedIn Nugget

People say the darndest things!

people talkRemember Art Linkletter’s “Kids Say the Darndest Things” segment of his “House Party” show? You might, if you are a certain age.

My clients and attendees sometimes start, “This may be a naive question but…” And then I pounce: “Please stop there, and rephrase the question in a way you and others can benefit.” It makes the asker reevaluate the question is no longer naive (some might say stupid) and that your question may well be that of someone else in the room.

Similarly, I have been told that “there is no ROI to LinkedIn because I never get leads or referrals, and certainly never any business from it.” Well, I retort:

  • What do you do to remedy that on LinkedIn?
  • Could it possibly be how you brand yourself there?
  • Do you rework your profile regularly as you morph, and share material to make yourself a reliable source of go-to-expertise, and thus make yourself compelling as a business thought leadership partner or vendor of highly refined intellectual property, with your own special sauce?
  • Do you outshine the competitor(s)? Do you come across on the phone in the same scintillating personable way you come across on your LinkedIn profile?

Or the passive-aggressive lament, “I never needed LinkedIn until I needed a new job. I got a new job quickly. Now that I am working I can let it go stale, right?” Well, what happensnext timeyou are in between positions, frantically catching up to renovate your LInkeidn profile, and it’s taking longer to get that new nibble, then your past actions (or lack thereof) will speak louder than your present words.

I have as many responses as the naive (or less-than enlightened) darndest things people say to me about LinkedIn.

My job: one person at a time, one success story at a time, one happy email thanking me at a time…

 

Today's LinkedIn Nugget

Coming Valentines Day: a consultant’s “love fest” (yes, for mature audiences only)

consultingOn 14Feb2020 at 330-500pm, the Science, Industry and Business Library of the New York Public Library will hold a panel discussion I’m organizing called “Considering Opening a Consultancy, Mature-preneur?”

It’s going to be an mind-opening discussion of the inventory of considerations mature workers need to embrace when thinking of, or aiming to excel at, being a consultant.

Opening a consultancy and hanging out a virtual shingle is complicated and fraught with mportant decisions, none to be taken lightly or rushed.

Here’s the program description and speakers, as appears on the SIBL website:

In this dynamic time of your life, perhaps you seek to take more control of your life and devote it to the kind of work you want to do: consulting in your area of expertise.  You are seeking the independence to offer your earned viewpoints and skillset, when you want to, and with whom, while still refining your professional focus. You exude energy, wisdom, and knowledge, and nurture an entourage of resources to continue contributing in your world. However, you might be unsure how to make this a viable business venture, how to step out from the competitors already in the same space, and how to best brand market your expertise.

A panel of three recognized Metro NYC experts will offer their experience after working with hundreds of other consultants who succeeded, so you can make practical business decisions that can bring you emotional, psychological, and professional wellbeing.

  • Phyllis Rosen, Certified Career, Leadership & Retirement Coach and Certified Conversational Intelligence® Coach, will address the energetic and psychological needs to consider in order to create wellbeing. She will prod you to consider your “giftedness” as a unique person and how to remain relevant and vitally connected with life through your consultancy. You will walk away with:
    • An understanding of the role of meaning and purpose in your work
    • The self-defined clarity you need before deciding on the kind of consultancy you create
    • Ideas to remain relevant and vitally connected with life through your consultancy
  • Tom Greenbaum, 7-time book author and recognized business mentor specializing in strategic marketing, marketing research, focus groups, digital marketing, and social media marketing, will address the practical nuts-and-bolts he has guided his clients over 45 years to be successful. He will guide you to answer these essential questions:
    • Do you have the characteristics to be a successful consultant?
    • How to determine what consulting service you might be able to offer?
    • What are the most important tools to building a successful consulting practice?
  • Marc W. Halpert, LinkedIn Coach, Trainer, Evangelist who teaches personal brand marketing to baby boomers, professional practitioners, and multipreneurs, will share his personal LinkedIn techniques to promote your, and your firm’s, brand clarity to the noisy professional business community. He will help you to polish your LinkedIn persona by answering:
    • WHY do you do what you do vs. another similar consultant that makes you a short-list candidate?
    • How to amalgamate your rich past/present/future career story so any attention-deficit reader will want to contact you?
    • How to demonstrate thought leadership, by gesturing and sharing your/others’ work, to stay top-of-mind for referral?

If you are in the NYC area on Valentine’s Day, come share the love we have to educate and inform others to make the best decisions in their encore careers.  Seating is  limited.

(If you are further away, we await word that this will be livestreamed on SIBL’s Facebook page, at that time and preserved for later viewing.)

Join us. Share widely.

 

Today's LinkedIn Nugget

Heavy lifting ahead!

gym-592899_1920Panic email from a colleague that (somehow) she finds herself unemployed. Can I help her with her LinkedIn profile?

Well, I’d help any way I can, so sure, and then I looked at her LinkedIn profile.

It looks just like a resume on electrons. “I know, I know, you’ve been telling me to change it. Now I have to,” she admitted. Did I sense some panic in her voice?

No not just change it, I advised: renovate it down to the studs and reconstruct it, with planning, foresight, errors corrected midstream, and with the patina of newly finished, remastered career story that compliments her resume, not repeats it.

But I think I have said that before to her. Here too. But not enough, since these incidents keep coming.

Please be proactive, not reactive, with a LinkedIn profile amazing-er than the competition. And it’s not just for job-search-alarm-mode either, but you know I have said that here before too.

Yes, it’s heavy lifting. She tempted fate. Now she just has to work it and keep it current, please?

Today's LinkedIn Nugget

Be bold (and italic) on #LinkedIn, but don’t get carried away!

Coopetition (cooperation + competition) has its benefits!

thank you neon

Thanks are due to fellow coopetor and LinkedIn guru Donna Serdula in the Philadelphia area offered a great (and I say that in an italic, bold font!) post today on LinkedIn, to teach you how to add new font enhancements to your LinkedIn profile material.

So I viewed her video for directions (really easy) and added a few highlighted phrases to my profile, sparingly, deliberately and cautiously.

BTW, you can also add script and double underlining and any combination of these tricks. But resist the temptation to be too cute or flashy. This is a professional forum and not Facebook, right?

You key your text into the top box and then copy-paste from among the lower newly formatted box(es), depending on how you want them to appear within your LinkedIn profile, in this case from my LinkedIn profile:

Picture1

and the end result is this excerpt from my profile:

bold_italics on LI

Then I called her on the phone to introduce myself, gain her OK to mention her here in my blog, and thank her. We chatted for a while on some ideas and then I offered to connect with her (to nurture the privilege of knowing and learning from her and vice versa).

Remember, less is more. Use the bold, italic and other enhancments sparingly and strictly for emphasis. Don’t be too flashy.

An emphatic thank you to Donna.

 

Back to Basics Tuesdays, Today's LinkedIn Nugget

Back to Basics Tuesday: it’s time for a #LinkedIn checkup

LI_settings_privacy

One of the most complex parts of being healthy, safe, and in charge of your persona on LinkedIn is regulating your image on LinkedIn, all within your control, on the Settings and Privacy tab.

Click the tiny round photo at the top right of any LinkedIn page, the dropdown offers a connection to “Settings and Privacy.”

OK that was easy. Now, without a roadmap to what you are about to enter, most people make a few choices, a few clicks, and get overwhelmed and shut the Settings and Privacy down.

Months ago, LinkedIn offered their best roadmap yet to this important section. I encourage you to use their latest guide to make many important decisions throughout and finish it knowing you have taken personal control of your profile and how you appear to others globally.

Fun? Nope.

Neither is an annual physical, yet you do it.

Just do it. I never want you to thank me for saving you from any embarrassment or monkey business on LinkedIn.

Today's LinkedIn Nugget

On MLK Day, we recall how well he told us WHY

martin-luther-king-682116_1920Bigger than words, are inspirational actions, in spite of adversity, etched in stone for history.

From “Start with Why” by Simon Sinek (a book I encourage you to read for its wisdom and eye-opening thoughts):

Dr. King didn’t change America by himself…it was the movement of millions of others whom he inspired that changed the course of history….

The vision and charisma of the leader are enough to attract the innovators and the early adopters…these people will make the greatest sacrifices to help see the vision become a reality.

Indeed he did.