LinkedIn’s Social Selling Index (SSI) is a statistic that helps you improve your reach to those you are targeting. We are all selling 24x7x365, right?
So why not go to this link and while your LinkedIn profile is open on a tab in your browser, LinkedIn will grade your SSI.
Establish your professional brand: 23.72 out of 25
I feel this is a valid marker of my complete profile with the customer in mind and acting as a thought-leader by publishing meaningful posts. Could I do better? Of course. I strive for near-perfection. I will work on this in 2020 for sure.
Find the right people: 15.69 out of 25
I work hard to identify better prospects in less time using efficient search and research tools. But I insert good common sense into the electronic mix and do not connect with just anyone. It’s a privilege to be connected to them, and them to me, so this lower stat does not worry me at all; I just do not buy the recent twist of LinkedIn’s “easy” linking. Call me old-fashioned.
Engage with insights: 14.28 out of 25
I am a bit miffed at this. I strive to discover and share conversation-worthy updates to create and grow relationships. Like here in this blog that is shared daily with my connection group. And the other-than-blog sharing with comments why this is important.
Build relationships: perfect score 25 out of 25! woo hoo!
Yup, this is vindication for the above lower marks. I work hard to strengthen my network by connecting and establishing trust with decision makers, yes-siree-Bob! This is my ikigai, my passion.
Ok, now it’s your turn. How did your SSI turn out?
Remember, it’s artificial intelligence. It may not completely reflect your own situation, as you see with my discussion above. But it’s a benchmark.
Hopefully it will help you will work to make 2020 a better SSI year than 2019.
Now’s a good time to make this part of your forward planning and time budgeting.