Today's LinkedIn Nugget

I don’t like “likes”

barbell-1839087_1920You read something on LinkedIn and you think, “Hmmm, that’s cool. I think I’ll let the originator/author/sharer know that I approve/agree/think it’s notable.”

You made a decision. Your next step? Your best way of showing appreciation? Well, I have an opinion on that topic!

While your mouse is hovering over “like” why not go just one extra second of caring time and click “comment.”

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(Heck, if you really want to go good-crazy, share it with a person, a few individuals, or a group! Be sure you choose wisely; no “boy crying wolf”!)

In many cases, LinkedIn has already added some appropriate language there, which you can use, but why not add to it? Or strike out with a completely fresh, personal message to show you really care. A couple of recent examples:

1. In the case of a work anniversary, today, I applauded a former client by adding “Brava” to the LinkedIn-initiated “Congrats on your work anniversary!”

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It took about 3 seconds and I did it on the elliptical trainer at the gym. Multitasking, right?

2. Yesterday a colleague commented on another colleague’s post and I commented on both, adding some value to their conversation as the “buttinsky” (my mother’s term) that I am,

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because they didn’t cover it and I had something to contribute, as a fellow LinkedIn coach and trainer. It keeps me top of mind with colleagues when I add my 2 cents. And they thanked me for it.

So add to the conversation. Put some energy behind your persona, as a thought leader and contributor of valuable, useful material for others to benefit from. They will appreciate it.

It is not heavy lifting. 

Invest your time. It’s called branding.

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