In a phone call to help a colleague express his “why” I was met with the standard boomer-age resistance: “I don’t express myself like you want me to. I’m not breezy.”
Well, first It’s not what I want you to do, as it’s your profile. My job is to cajole (aka coach) you to do better.
So if being more conversational on your profile is not in your core, or if your industry is not given to breezy narrative (like law firms, accounting firms, etc.), at least be interesting to read.
If you have a sense of humor or playfulness within your business personality, don’t be afraid to be a bit more fun than you colleagues, who may be less personable in real life. Be real. Be different, Be interesting. Recall that readers of your profile are consumers, lay people, artists, parents, etc. who buy with their hearts and their minds.
I use this quote as a graphic in my presentations when I urge attendees to be a bit, or a lot, more interesting than their competitors to be memorable and approachable:
“If you’re going to develop your brand, the last thing you want to do is follow the beaten path.
You want to head down your own road.
Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.”
That’s wise advice and an illuminating thought changer from Lois Geller in a 2012 article she wrote in Forbes.
I recommend you read and heed the article.
Be yourself. But be interesting for heaven’s sake.