carinfloodSummer storms bring downpours that result in floods.

Drivers miscalculate and drive through standing water. Too often they get in trouble, sometimes they can be rescued and not drown.

I heard the weather announcer on TV warn his audience with this rhyming phrase, but with such a blasé tone that it was actually ineffective, as if he didn’t believe it.

The point was totally missed.

There was no importance or value being added to his warning, just like a bored parent saying, “don’t” but not caring whether the child “did” or “didn’t.”

Is your LinkedIn profile blah?

Does it read like the weather announcer’s matter-of-fact admonition, totally missing its intent?

Or does it command attention to educate, stimulate a call to action, and eventuate a contact to discuss prospective business?

Hopefully yours is interesting to read. Perhaps even fun.

Marc W. Halpert

LinkedIn personal coach, group trainer, marketing strategist and overall evangelist, having a great time pursuing my passion of connecting professionals so they can collaborate better!

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