Today's LinkedIn Nugget

Have a great holiday weekend

laborday.jpgThis is Labor Day weekend in the USA.

You are probbaly not reading this anyhow. That’s OK, but if you are, let me know.

I am wishing my South Florida colleagues and readers safety and security in the upcoming hurricane Dorian.

I will see you on Tuesday next week, when we get serious again about business in September and aim at the end of the year, in the shadow of a possible recession. If you seek some guidance on that topic, have a look at my latest LinkedIn article.

Enjoy, relax, be safe, and have fun. 

Today's LinkedIn Nugget

Be a beehive of activity

hives

It appears more bees are attracted to a yellow hive than a green one. Pink and blue hives are ok too but yellow is where it’s at.

The more “beehive” of activity you appear to be: telling about your planned events, interviews, quotes, publications, videos, ideas, thoughts, etc., the better you appear to be an attractive thought leader to others.

If your profile color is mint green, perhaps it’s too bland, too cool, not the right place for others to want to work with you and refer you.

Yes, as it has been sung “it’s not easy being green,” but if you tip your image, you can make it a sweeter color for other worker bees to want to fly along with you.

Surely, you just have to make as much of your own honey as you can. Although I know you don’t like it when I call you Shirley.

Today's LinkedIn Nugget

As far as I can see

sunflowerfield

Better late than never…sorry for the delay in posting this today.

I wish I could tell the future of what LinkedIn has in store for us. Microsoft, as expected, has initiated a number of changes, some good, some anemic. Certainly more are coming.

As far as I can see, the future for LinkedIn should be blooming, so why not relent and learn to use it best now, before the next changes make it even harder to learn to use?

Once upon a time we all sat down to a computer and launched into learning Word. Now it’s second nature to us. and it changes too, radically sometimes, subtly others. The same sowing of the seeds of learning can be extrapolated to LinkedIn.

Embrace it. Appreciate it, especially after you harvest a piece of business from it, in whole or in part. Till it often so you don’t get rusty.

Just do it.

Today's LinkedIn Nugget

Back to Basics Tuesday: The Halpert Rule

recommendedHow many LinkedIn connections do you have that you really know? That you know well enough to want to be seen associating with them in business? Well enough to invite them in to your business “front door”?

OK, now you are getting nervous-you know you are connected to people you do not know well. Or not at all, but you just don’t want to reject them because it is uncomfortable.

Well, get past that. Disconnection is healthy.

Going forward, connect to people you know through business dealings. So that brings your connection group down to a critical mass, right?

Now take 2% of that critical mass number and that equals the number of recommendations you should have on LinkedIn. That’s the Halpert Rule.

Why this percentage? I have found that 2% of your connections should love you so well as to gleefully offer their recommendation of your work. The other 98% still like you, but not as much as the 2% who go the extra distance for you. committing their name and reputation to recommending you in writing!

Nothing scientific but it seems to work, and I practice it too: I have 60 recommendations from my 3120 connections. That’s 1.92%; a couple more recommendations are in the cooker. About 2 to 3% is ok; more than that is over the top.

You don’t have that many recommendations? Go get some more, and choose the top 2% from your connections whom you can easily ask.

Help them by advising what facet of your work you demonstrated that you would like them to offer a recommendation: in essence write most of it for them and they will return to you a reasonable version of what you were seeking.

There, the eponymous Halpert Rule. 

Today's LinkedIn Nugget

Is your #LinkedIn profile a perfect reflection of you?

reflection

It’s hard, no–really hard–to paint your self-portrait on LinkedIn.

It takes planning, evaluation, segmentation, wordsmithing, and self-confidence to write about yourself in an honest reflection: where you came from, how it shapes you today, and your aspirations for the future.

Past-present-future. You’ve heard me pontificate on this before here.

No one can say it as well as you can, but don’t let that keep you from trying. That story needs a number of edits and changes as you morph along your career journey.

This town (Westport, CT) and its reflection on the Saugatuck River pictured above were not created in one sitting. It took years, generations, decades, centuries to plan its best angles and importance to attract others. And extra time to clean up the river to make it picture perfect.

You can do that too. Don’t rush it. Write, rewrite, and tell us your very best way possible.

You can, and should, do it!

Today's LinkedIn Nugget

Caveat connector

Not A Road

I hear this happens a lot: you get an inquiry to connect to someone who comes across really strongly, you are complimented by this veiled fantasy, as if it is too good to be true.

And it probably is.

Yet you accept the connection. Suddenly they are contacting all your connections, because they can, and that’s their aim, to embarrass you, or to pester the others, and you look terrible.

Caveat connector. Not everyone is on the up-and-up. Or they are not really a person at all, (this is a real road sign), but a fraudulent funster manipulating fake personas, taking advantage of your curiosity and gullibility. Like robocalls…

As I always recommend strongly, don’t connect to anyone you do not know well. If you think it’s worth pursuing, get a phone call started and get to know the person. Ask penetrating questions as a means of authenticating the other party.

Not getting that warm fuzzy feeling? Don’t connect. Cut bait. No one ever said you had to connect.

Another reason not to be a promiscuous linker. You could get a bad reputation or a disease….

And here’s what LinkedIn is doing to fight this on our behalves: https://blog.linkedin.com/2019/august/20/an-update-on-how-were-fighting-fake-accounts

 

Today's LinkedIn Nugget

Oozing enthusiasm

enthusiasmThis sign appeared in front of a public library in a sleepy town in Vermont. Not every letter is perfectly straight.

Yet I remembered it.

The LinkedIn take-away: adding emphasis and color to anything you say in your profile and anything you produce to complement it, makes you geometrically more compelling and noticeable.

Memorable too.

Your resume is not a demonstration of your enthusiasm, and it says nothing about your present and future as THE candidate for whatever you are seeking.

Your career story, told in your own words, I plus power verbs, past, present, future, is what makes your profile remarkable, memorable for the reader, enough to contact you to know more.

Don’t be dull. As I always say, wallflowers never get to dance.

 

Today's LinkedIn Nugget

Less is not more (so give it 100%)

halfgallon

Have you bought a half-gallon of ice cream recently?

It’s not a half gallon anymore; less of the good stuff for the same (or more) price as before.

Is less more?

Do you tell your story on LinkedIn, soup to nuts? Top to bottom? Where you came from and how that makes you whom you are today with a glimmer of what you will be in the future? What you learned in your career, how you can use that experience today, and how you can apply it future in your future?

Tell your entire rich career story.

Spellbind the casual reader so he/she spends a little bit more time on your LinkedIn profile than your competitor’s.  Add supplemental materials and graphics, recommendations, smarter skill sets, whatever it takes to make your profile reflect the real you.

BTW, 2 quarts = ½ gallon.

Be the full package. People only hire the full person, not 25% less.

 

Today's LinkedIn Nugget

Back to Basics Tuesday: The 302 Rule

about

Your About section is the place you get to make or break it with the reader: does he or she want to contact you? Think of it as an elevator pitch with one other person in the elevator on a short ride.

You would not let them depart the elevator in midsentence, would you? So do not leave any hanging thoughts or incomplete sentences in your About section, at first glance.

Yes, they can click to see more, but they just won’t bother, because attention-deprivation is a contagious disease, but you can work with it!

Mine ends with “My passion: Making you look amazing-er.” I always get a comment or a guffaw.

Here’s how: Re-write the first paragraph and concentrate on those first 302 characters (including spaces) to fit in to the space allotted before “see more.”

That’s why I call it The 302 Rule (not to be confused with the astonishingly brilliant Halpert Rule, but more on that next week in another Back to Basics post!)

Counting characters is easy on Word.

Your About teaser may work at less than 302 characters, but never over 302. Writing brilliantly and awesomely in 302 characters is another story, and your challenge, but well worth your effort. 

Try it. My urging you to make yourself amazing-er too.

Today's LinkedIn Nugget

Reflections on balance

Part of a sporadic series of reflections on higher topics than {how to do something on LinkedIn}, the first one appeared on 18Jul19.

balance

The hard part about owning a business or two or three is finding balance: personal, professional, emotional, physical, and so on.

Another hard part about having a few business interests is finding time to fit them all in together and not short-changing one for the other.

It’s an art.

The even harder part about teaching a soft skill like LinkedIn personal brand marketing to others is knowing that:

  • it is all-important to me as a trainer and coach but may not be so to the student.
  • the rest of the story of my training others is that they start out strong, revved up, energetic, and soon fizzle.
  • LinkedIn is hard to use, and changes a lot, without notice sometimes, so keeping up is a chore.
  • we each change as we grow, but recognizing that we are morphing is hard since we are so close to our own image in our mind’s eye
  • we are reticent (some paralyzed by fear) of getting over that hump of talking about ourselves for fear of appearing ego centered.
  • and finally, we have a hard time articulating that “why” we do what we do because we are not trained in self-marketing.

So we all have to find the balance in juggling all these aspects that works for each of us. No, I do not expect you to be a LinkedIn expert. Nor do I expect to become an expert in your field of work.

I do expect you to try to get out for under yourself and make the effort to be yourself in your social media marketing.

I do not believe that ongoing task is unreasonable to ask, cajole, urge or assign you. Perhaps I am trying to make you a better prospective client for someone.

I trust you see my intent as important for that reason alone.