Today's LinkedIn Nugget

It’s how you slice it…


I get this question a lot: LinkedIn or Alignable?

Why does it have to be either-or, I answer?

I prefer LinkedIn, no surprise, just in sheer numbers, in depth, in a lot of ways.

Full disclosure: I gave up my Alignable account for lack of quality responses.

But let’s look at a few things together and hopefully it will answer that question better.

From Alignable’s website:

With more than 3 million members, and millions of connections across more than 30,000 local communities, Alignable is the online network where small business owners across North America drive leads and prospects, generate referrals, land new business, build trusted relationships, and share great advice….Headquartered in Boston, Alignable was made public in 2014 and is venture-backed by Mayfield Fund, Recruit Strategic Partners, Saturn Partners, NextView Ventures and Lead Edge Capital.

By contrast, LinkedIn says it has 610 million members (yes, half of them are reported to be active, so that makes 305 million, >100x larger than Alignable), LinkedIn is global so it’s not constraining you only to North America (if that’s important to you), and LinkedIn spans all-sized businesses and professionals practices and nonprofits and individuals who are not just small businesses as does Alignable. LinkedIn is owned by Microsoft and you can just imagine the slick ways they are investing in this platform to integrate it to the rest of the MS suite (again, if that is important to you)…

Not to be unfair, if you like and benefit from Alignable, use it. Slice and dice your marketing time and effort, but I suggest in tandem with LinkedIn. (Similarly, you don’t just belong to one networking group, do you?)

Different audiences deserve different messaging. Be attentive to the readership to succeed in either.

But carpe ROI, where do you get the most bang for your brand marketing buck: LinkedIn or Alignable?

It’s your decision after all.

What do you think? Do you disagree with me?