Blogger’s note: In the last post we spoke of a few problems people express that they have with LinkedIn. Let’s spend a few lines analyzing them further.
No one dances with a wallflower. You have to be attractive in mind, body, and spirit on LinkedIn: use the pronoun “I” and power verbs, express complex issues succinctly, use multimedia to show your breadth of experience beyond words, make this a business presentation because it is, appeal to an attention-deficit reader. Be memorable because the others you are competing with all look the same and use LinkedIn like a resume on electrons. Be the opposite of the competition, yet remain true to your own personality and self-expression.
Problem: You can’t express your inner core values and you have topics instead of actual honed skills showing in this very important area of your profile. Here’s where you have to think deeper and put yourself in the reader’s seat. And no one ever wrote a profile in one sitting. Do it section by section on Word and keep tweaking and editing. But, it’s one thing for you to say how well experienced you are, and we all grapple with this anyway, but do you showcase others who reinforce and concur with your expressed capabilities and skills via endorsements and recommendations? They are vital to making you seem larger than you say you are.