Today's LinkedIn Nugget

Let me put my glasses on so I can hear you better

defocused image of illuminated christmas lights
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Color. Sound. Action. Words.

Yes, video, multimedia, and static graphics make you oh so much more memorable than a block of words.

Tell us, openly and directly in a video, a podcast, PDF (really in essence a picture on your hard drive), logos of the companies you still do and use to work for, and for pizzazz, use a catchy picture as a banner to the top of your profile and on long-form essays to create excitement and intrigue for the reader to want to know more.

Visuals create drama that we perk our ears to. Be colorful like the vividly memorable salesperson I ran across a few years ago.

Be unique, be your scintillating self, amazing-er than the sepia-toned profiles of the obsolescent competition!

 

Today's LinkedIn Nugget

Now’s a good time…

clear glass with red sand grainer
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Is there ever a good time to renovate your LinkedIn profile?

Consider thousands of other things you’d rather do. And how you put off the hard introspection of why you do what you do and never got around to writing it, and rewriting it, month after month.

Now’s as good a time as any to get started.

One month all but gone in this last quarter, two more left, and you know how busy those next months get!

Some ideas to get that extra oomph, if I may be so bold:

  • My public sessions, waning down as we get toward year-end.
  • My books: a great holiday gift to yourself or to others who are also similarly stuck. In paper or e-book, for you on-the-go. (PS, the nonprofit book also has an online e-course so you can pace yourself over the 2 hours of additional recorded material that complements the book.)
  • My private coaching, four 90-minute personalized sessions over 6 weeks (room still available to year-end) so contact me for the curriculum, or
  • Give any of the above as a gift to someone who can benefit from it. I’ve been “gifted” before and passed along within families.

Please move forward to anticipate a great start to 2019, but different than this past year, you have to take the initiative to tell your career story on LinkedIn in a narrative of the brand of why you do what you do.

Tick, Tick, Tick.

Today's LinkedIn Nugget

Techno-glitches

person s gray hoodie
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Gotta love technology. Or at least respect it.

Being a good LinkedIn boy scout, I come to each session prepared with multiple backups of my visual presentation: cloud, USB thumb drive, on my device’s desktop.

And once in a while I sweat bullets trying to figure out what to do, how to make just one of these fallbacks fall back into place so I can successfully start my presentation.

I always arrive at the venue 1/2 hour early, knowing many things can go wrong and will need to be fixed to make the start time work.

Some things are out of my control, like the time the host did not know the password to the wi-fi in the room. In the nick of time, that was remedied.

Or sometimes it takes a simple restart of my computer while attached to the projector to make the 2 synch.

Or the power suddenly shuts off in the building as you start the session and you tap dance like a fiend.

Or LinkedIn is playing behind the scenes with that very section I am demonstrating, so I can’t show what I wanted to.

Or sometimes, as I saw recently (not to me, thankfully!) the gods of technology will not cooperate, despite 5 tech gurus huddled around the projector to connect it to the presentation, and the session had to be scrubbed. I felt badly for them, as they tried valiantly and nothing was working, not even a restart as I suggested worked for me once, and I never forgot that trick.

Advisory: test, simulate, go on site early, anticipate all possibilities, have the contact details for the local techie, do all you can to make it a win for everyone, especially for your reputation as a professional presenter. (My readers who present to the public will identify with this).

Today's LinkedIn Nugget

May I take your #LinkedIn order?

chef-1209161_640Some attendees at my sessions come unprepared.

Like having no business cards. Tsk. Tsk.

Like not thinking how they can glean the best from my session, as if my LinkedIn training is a spectator sport. I often (beware!) ask for a show of hands: “who looked at my LinkedIn profile before coming to listen to me today?”

Sheepishly they look around at their neighbors and find they are in the company of others who also did not take the time to read my profile, and this happens almost all each session. Uh oh.

Lesson learned?

It’s an assumption on their part that I am qualified in some special way by virtue of being a speaker. They had a chance but missed it, to assess my credentials and see why I do that I do. They could have read my profile narrative ahead, available to them on my LinkedIn public profile, on any device, telling how I could help them, so they can formulate questions that will answer a burning mystery of LinkedIn they have, or get advice on something that will propel them ahead of the competition.

OK, perhaps not “propel,” as that is up to the individual after I speak to the group, and I aim to move them all further one notch, at least.

I get that they are busy.

But I make a point to look over the profiles of my upcoming attendees (when I can get a list) ahead of time so I can find a way to refashion my usual presentation to address some common threads the group seems to need help with, some ideas that will help the majority do better.

That extra customization varies industry to industry, and within a single industry, from group to group. And certainly more laser-pointed when I take on coaching individuals.

So I take their order from the menu of the group’s profiles and deliver a steaming hot, heaped-high plate of LinkedIn, cooked just for them.

And sometimes, as in a recent session, an attendee told me the food was extra-delicious at my LinkedIn gourmet restaurant; he loved my Japanese inspired ikigai “appetizer.”

This is not fast food. It’s truly made-to-order.

Don’t just watch, gorge yourself.

Today's LinkedIn Nugget

Grateful for adversity

 

abstract alphabet arrangement away
Photo by Pixabay on Pexels.com

I am usually grateful for adversity, but not in the heat of the moment, but rather see its lessons well after it has passed.

I absorb something from every challenge, to improve something, to foresee something, to plan for something that was not obvious the first time around.

I recoiled obstinately when I was first introduced to LinkedIn, not thinking it would help me. I reflect back at how wrong I was, not as a business opportunity which it soon became for me, but in how it could have organized my then 3 Rolodexes into a manageable electronic database to use for my brand marketing.

I learn from the mistakes that I make and that I am only responsible for. It’s not like my old days in corporate America where the blame fell with a thud on one, several, or a department. My small business doesn’t allow me to hide. I have to take responsibility for myself and the vendors I represent, when my clients are right, or wronged (not a typo).

The seminar speaker who provided me the title to this blog piece was speaking about how the death of her brother taught her important lessons. Not as tragic, I learn from my losses and misses. I carry the scars and improvements with me in the cycle of my present and future, as learned from my past.

There’s a LinkedIn tie-in, no surprise, and that is this simple idea: make your profile tell your career story:

  • if you took a job that was just wrong for you, tell what you learned from that mistake.
  • if you were fired for some reason, gingerly admit that you have made amends mentally and moved on to greater success, despite a step back.
  • if you are unemployed, no need to be ashamed, embrace it and bravely charge ahead with the experience and skill set you have to offer.
  • if you took time off for a personal issue like caring for a sick relative, tell the barebones of that situation to ford the time gap and what you learned in that time.

Learn from adversity. Absorb and repackage the challenges so you are respectable as a seasoned, though perhaps bruised candidate for your goals. Tell us.

Bruises disappear, scars fade. Be human and admit your past is behind you with a shining face to the present and the future. Tell us on LinkedIn.

Today's LinkedIn Nugget

Staying “app to date”

LI_mobile_coffee_smallI was demonstrating how to take “native video” at a training session the other day and suggested everyone go through the steps with me, on their respective mobile devices, to see how easy it was to do.

And then it got complicated.

“Go to your LinkedIn app on your iPhone or Android phone,” I started. “Go to the Home page and at the top right you will see a small icon that looks like a video camera. Press it.”

A wave of confusion washed over me. “I don’t have one,” “I don’t see it,” “Can you help me?”

I deduced quickly that their LinkedIn apps were woefully old. Not updated. Ancient, in fact, because I have been using native video for over a year.

Reader, update your app, please. We are at version 9.12.3163.1. Go the app store and select the updates you need. Or delete the app and reload the newest version.

You can manually update the app ad hoc or let your device do it automatically for you. Access to the LinkedIn updates means the latest amenities like the current new version of Groups (an improvement), and native video (which the attendees could have been utilizing for their benefit over a year ago).

If I sound snarky, and I have been convicted of that in the past, it’s an easy change to make on a continuous basis, but many in the room that morning had never done.

Now they have mastered it, as I suggested.

They have all the other improvements on LinkedIn coming their way. 

Be app to date.

Today's LinkedIn Nugget

What new job?

oopsTrue story. The name has been changed to protect the innocent.

LinkedIn prompted me to “Please congratulate Allan on his promotion to {job title} at {his current employer}” and knowing him well after many years, watching his career change and then thrive in his new home, I heartily congratulated him on the new career advancement development. Because we all should do that, right?

And he replied “I didn’t get promoted. I fixed a typo in my job. Thanks tho.”

I bet he got a lot of congratulations messages. But he didn’t warrant them (in this case).

Why does this happen (and I see it fairly often)?

And how can you prevent it from happening to you, notifying everyone you are connected to, of a not-so-accurate job change?

It’s simple and takes a the time of just one click of the mouse.

When you are fixing a typo, or editing the narrative of your job in LinkedIn, at the bottom of the job section BEFORE you click “Save” is a rocker switch that you can move to “off” and then click “Save.” Your profile is then changed in real-time and your connection group will not be notified of the change.

Here’s where to find it (see red box):

You can manage the delivery of job change news by manipulating the rocker switch between on (“If enabled, your network will be notified of this job change and work anniversaries”) or off, as would have been better for Allan’s typo change. The default is yes, so caveat editor!

From the Help Center:

Some types of edits made to your profile won’t generate notifications to your network even if you’ve enabled sharing, such as changes to your:

  • Profile photo
  • Headline
  • Intro
  • Contact info
  • Past positions
  • Education
  • Volunteer experience
  • Languages
  • Skills
  • Publications
  • Certifications
  • Courses
  • Projects
  • Test scores
  • Organizations
  • Patents

But the others will. 

You’re in control now that you know how this works.

 

 

Today's LinkedIn Nugget

A shot in the arm

vaccination-1215279_640I got my flu shot last week, administered by a pharmacist. The flu is going around earlier this year. I wanted to be covered and not get infected, or infect others. Like an elderly person, a child, someone with compromised immunity, anyone!

Makes sense to me.

I never get the flu as a by-product.

It cost me nothing. And I was given a gift card from the pharmacy to use in the big box store they are located in, as an additional incentive. Not much, but it’s play money, like a found bill in your pocket.

Get your flu shot please.

Other than some minor ache in my arm that evening, it was a breeze. I’m a little bit wealthier too. Ha!

We all will appreciate your not being viral.

Except on social media, LinkedIn in particular.

Today's LinkedIn Nugget

Volunteer; it feels good

achievement adult african afro
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I am satisfied by volunteering as an outlet for sharing and giving back to others.

No matter to whom or how you offer your time, expertise or money, do it. Start today.

Giving Tuesday is coming November 27, 2018. Think about how you can contribute on this one special day.

Like my father’s answer to me as a kid about why there is no Children’s Day yet there is a Mother’s Day and a Father’s Day, he replied “everyday is Children’s Day.” I didn’t buy it then. As a volunteer, pro bono expert, Board member, or donor, make every day a “Giving xday,” not waiting for a special once a year event.

I volunteer and teach baby boomers how to best put themselves out there on LinkedIn. I am also (not often enough) a SCORE mentor with a specific expertise that I have and will offer to entrepreneurs to excel.

For those organizations that benefit from my expertise, I am glad to mention some of them on my LinkedIn page, not that this makes me a nice guy, but it shows my profile reader I give back rather than just take. I do other volunteer things too, ad hoc, as needed, as time allows.

On your LinkedIn profile, please be sure to explain what benefits you offer the nonprofits and organizations you offer your expertise to, so we know.

If you don’ tell us, we will not be aware of your giving back on Giving Tuesday or any other day.