clearNo way should you appear confusing.

Readers have no time or energy to think out what you should be saying well yourself.

They just go on to the next (gasp) competitor. And they never come back to you, as has been said here often.

Disambiguate yourself.

(That’s a word I heard on TV the other night. Its context came from our allies trying to figure out our foreign policy.)

Rather, your “foreign policy” to 560 million business professionals globally on LinkedIn should be crystal clear in identifying “why” you do what you do.

Let endorsers and recommenders say “how” well you do it. You say it clearly and they can reinforce it.

Clearly, I am telling you to be combobulated