Today's LinkedIn Nugget

Office hours on #LinkedIn

openThere’s a bank in town open 7 days a week. There are businesses that come to solve a problem at your home or office 24/7.

Turning that paradigm, when I went into business for myself 17 years ago, I vowed always to be available to my clients.

Because business is global and knows no banker’s hours.

And because nonprofit galas sometimes (luckily rarely!) wind up late Saturday nights and just sometimes a donor’s credit card payment presents a challenge. And I have texted to step out of a Broadway Sunday matinée to consult with my tech partner, whose service texted him to also step out of church at the same time, just to be sure that there’s no compelling issue we need to handle right then and there. because we agreed with each other that in some cases we need to do that. Because we market ourselves to being available by cellphone to our clients, anytime they need us.

And in the worst-case scenario, fraudulent online transactions do occur on Saturday night at 2 am of a holiday weekend. Vigilance!

And (for that LinkedIn twist), because businesspeople look at your profile at any time of day or night, whether you know it or not, at their convenience, not yours, so your profile better be your first, fast, and best electronic foot forward as a calling card!

Hint: Listing your cell phone number on your LinkedIn contact information offers that sense of accessibility, that calm in a client’s storm, that facet that makes you different, approachable, better.

LinkedIn is always open and you need to be open as well to scrutiny as a serious business partner.

 

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