I always wrestled with having only 120 characters in my LinkedIn Headline.
It’s really the hardest section of LinkedIn to finesse!
Through the magic of coopetition, Teddy Burriss, a fellow LinkedIn trainer and colleague in North Carolina, showed me how to get up to 212 characters, including spaces, in a newly expanded Headline:
Mine used to be:
LinkedIn consultant, 2x book author, blogger, coach, trainer, speaker | e-payment expert on business/nonprofit cashflow
and I expanded it to read:
Multipreneur: LinkedIn self-branding pro, 2x book author, blogger, 1:1 coach/group trainer/speaker | e-payment expert to nonprofits, professional practices, e-tailers: 1-time/recurring payments by credit card/ACH
(I maxed it out at 212 chars!)
It now has more keywords (optimizes search), better description of me, and why I do what I do, since I always had more to say than the previous character limit in my Headline.
I am finally really pleased at this work-around, although I could have used a few more characters, but then that would be greedy!
You can expand your Headline if you, too, have been limited in how to adequately self-brand yourself.
It’s easy and fast. Here’s how:
- Write your new Headline in Word and count the characters including spaces.
- When you really like it and get it down to 212 characters or less, send it to yourself in an email.
- Open that email on your mobile phone.
- Copy the new Headline from the email and paste it into the Headline data field in when you edit you profile on the LinkedIn app.
- Save it.
I just wonder if other profile sections on the mobile app allow more space than the desktop version…I’ll have to play around and I will report back.
Thanks again to Teddy for sharing.