I declare this week’s blog posts to be positive all week. I meet a lot of people who are struggling to find the bright side. So these 5 posts will be for everyone, no matter your degree of positivity.

So here’s the second in this week’s series of “upward-looking, down-to-earth, centered-on-your-innate-abilities” blog posts: I urge you to share them with others to brighten your and their outlooks.

(Each graphic this week I found in a museum bookshop over the weekend.)

hourglassToday: being time-positive.

The hourglasses the museum sells come in different time spans: 15-minute, 1/2-hour, 1-hour and 2-hours.

I prefer the 2-hour size. Not because it’s bigger, but it’s easier to absorb, visualize, convey what I need to accomplish. Longer works better for me in this rushed world, not making soundbites my preferred method of learning, not skimming for buzz words, not relying on cheat sheets, but rather I prefer spending the time to craft a client’s LinkedIn profile with quality enjoyed and no rushing, spent well together.

I coach in 90-minute personal increments. As I was recently advised by a former client, and now a friend, I might spend too much time in between sessions prepping the coaching client for the next session, relative to what I charge. I appreciate the positive, honest feedback. But that’s me. I invest 110% of myself in the client. I give more than I get.

My 90-minute speaking sessions also run over. Not that I want to seem unprofessional; I have a lot to impart. No one leaves in the midst of the talk or the Q&A. There’s value that I offer (I believe, and am told as well) so I am not concerned. No one ever said, “Great presentation, but you helped too much.”

Yes, time and attention spans are fleeting. But when you hit a nerve, you keep massaging it until the positive, therapeutic value is felt. I enjoy the facial expressions, nodding heads (ahem, they nod “yes,” not “zzzzz”) and warm thank-yous at the end: psychic compensation. Yes, getting paid adds a lot too.

No matter what you do for a living, you must gauge your audience (of one or more). Speak to their mental and emotional requirements and supercede today’s low-hanging quality standards (hence my tag line: “we exceed expectations”), go further than what they anticipated, add value to their lives, and in doing so, be a thought leader in their minds. If they self-perceive their need to improve based on your craft, they will recognize your value prop, and stay to absorb more.

Be a richer hourglass than a standard hour.