Today's LinkedIn Nugget

Diverse specialties: show your multipreneurism on #LinkedIn

dualstatueWith his nose buried in his mobile phone, I made the comment “You never know what comes out of that thing needing immediate attention” to which he replied “My work is 24/7/365.”

Opening to a conversation…His self-description in his elevator speech began with “I am an actor and I am also a  lawyer.” Note the order of presentation.

I have dual specialties too. I self-described mine to him.

Then we verbally combined our disciplines to help each other understand why and how they work in tandem.

For me it’s fairly common to run into professionals with side business interests. Sometime the “side” becomes the “entree.”

How can we multipreneurs show this on our LinkedIn personal profile effectively?

His: the need to convey ideas and engage an audience that requires swaying from one viewpoint to another using words and gestures.

Mine: oblige me but this is generically what I do in the Summary section and how I suggest you, the multipreneur, self-brand two diverse and perhaps unrelated areas of expertise:

I am a proficient provider of {this} to help {these people}. {Explain further using SEO keywords.}

I also offer help to others in {that} and have experience in {explain; SEO again}.

How, you may ask are these two endeavors intertwined? {Explain using a high level connection between the two, as in mine}:

“I meet amazing professionals who are “stuck.” The common denominator getting you “unstuck” as I help you: 

1) tell why you do what you do on LinkedIn for greater collaboration and career success
2) improve your cash flow and reduce processing fees with expert client service.”

Solopreneurship is a challenge.

Multipreneurship requires drilling even deeper, further to make two diverse practices all go together, from your perspective, and aimed at enthralling others.

Don’t make anyone guess. It won’t be exactly what you want them to take away.

Tell them, effectively and convincingly why you do both (or more) services that you do.

 

Today's LinkedIn Nugget

Writing as a skill

practice-615657_640The scene: brunch with family members as I was telling them about my business, and my book(s) and this blog came up.

They didn’t know what I did for a living or that I wrote so much, having known me for so many years, they presumed this was a not truly a profession, and one asked where this urge came from.

(Most around the table have already, or will soon retire. But that’s no excuse; they decided to become nontechnical. I decided a long time ago to stay technically-oriented.)

Weekdaily blogging was my initial foray into electronic writing. And I set a very high bar for myself: to educate and entertain at 800 am every business day on a LinkedIn topic in a short-form “Nugget,” as I call it. These ideas come from real life and experiences, such as the topic and incentive to write a post today.

LinkedIn articles came next, each of my 114 so far is intended to share a longer-form observation in an essay for LinkedIn readers worldwide. Indeed they must be useful for others from the responses I receive from around the world and also the number of people following my articles is larger than the number of my connections!

Then the ABA book, and next month book #2 will be published.

Practice. It helps, and not just whenever, but writing at my most creative time of the day, 600-700 am, is my preferred time to practice.

I am not a polished writer, but somewhat prolific, or at least a verbose one.

And I will keep polishing this urge to share useful material and thoughts into a better product with each iteration and edition. I promise.

I encourage you to rewrite your profile in your best and most authentic voice. Make it a practice (literally) to put forth your best image and brand to the world.

Today's LinkedIn Nugget

Back from a road trip; a #LinkedIn parable

2womenmeetingAs you read this, I am just back from a family event in Virginia.

I saw my kids, my nieces, nephews, brothers, and extended family at this happy occasion.

Everyone is a gainfully-employed tax-paying professional of some sort. Everyone is in his or her career trajectory.

That’s a good thing.

We made the effort to get together.

Getting out to see others is important. Your clients need to meet you. We humans need to eyeball each other.

Alas, online video meetings just are not as good as face-to-face. Yes, there is a practicality measure to conferencing. But it’s not as warm. Not as informative. Not as collaborative.

Similarly, your resume thumbtacked into your LinkedIn profile is nowhere as good as you writing a personal narrative, and we connect best when using the pronoun “I” to relate our branding to the reader on a more personal level.

Be real. Get out of the office and into the game.

Make LinkedIn your personal introduction before you meet. And it will continue to keep you in touch with others along the way.

Today's LinkedIn Nugget

Summertime and the networking’s easy

food summer party dinner
Photo by Pixabay on Pexels.com

We are about to start summer (unofficially).

Scientifically it starts on June 21st at 607 am at the summer solstice.

But mentally the Memorial Day weekend starts many summery things: BBQs, beach and pool openings, increased traffic congestion on highways, and for some, slowing down a bit.

But don’t be fooled. Networking is a four-season and a weekend sport too.

The business brand of you is not closed for a long weekend. At that Memorial day BBQ, you’ll meet new people and you might embrace new ideas.

I’ll be branding myself subtly yet enthusiastically at every get-together I attend this weekend.

Just as you should too.

Because the self-defining moment will come up in conversation (or you should certainly offer): this is why I do what I do. Be remarkable. Stand out.

Work on your brand weekdaily, holiday weekendly, when there’s benefit to be gained and shared. During long (and regular sized) weekends, too.

Happy and safe long weekend.

Today's LinkedIn Nugget

Top 10 preventative maintenance tasks on #LinkedIn

underLIhoodI’m sitting in the oil change store, waiting for my car to be finished.

This car reminds me to change its oil every 5000 miles. And if I ignore the first sign, the car is programmed to remind me again and again until I relent and get that oil changed.

If only #LinkedIn were that way!

A reminder to many of you reading this: check under the LinkedIn hood.

Be sure:

  1. you followed my advice a few weeks ago in this blog arising from the most recent changes LinkedIn made to your personal profile
  2. all links to online material in your narrative still point to the right place
  3. all links to embedded graphics and videos work too
  4. you have allowed no typos, grammar misuse, or factual errors
  5. there are no endorsements from people who do not directly know your skills
  6. your headshot still looks like you (be honest)
  7. you have connected your work experience jobs to those employers with company profile pages, then you can show their brand (not all do)
  8. you follow-up on connection requests, vet them and ascertain how you can help them and they help you
  9. you answer all messages on LinkedIn as if it were a prospective business inquiry
  10. your contact details are still correct, and as suggested here before, use your mobile phone number to accept texts from prospective clients.

All together, at a 30,000 feet view, you have demonstrated your best ability to the reader to be intriguing and relevant in all the latest and greatest aspects of your business persona.

No need to get your hands real dirty.

Stay on top of these tasks. Unlike my car, no one will remind you.

Test and observe. Adjust and tighten. Replace if the old part is worn.

Perform preventative maintenance on your brand. You only get one nanosecond to make an impression.

Today's LinkedIn Nugget

Productive on #LinkedIn while waiting

mirrorI was on time. My appointment was not.

I get that things get in the way. And I have been late to an appointment once (OK, maybe more than once….)

At least I received a text a little while ago telling me she was running 15 minutes late.

I wonder how she knew my mobile number? Of course! it was on my LinkedIn profile! Good thing I show it there…

But as I sat in the parking lot waiting the time out, watching for her to arrive, I was productive on my mobile phone:

  • I checked my home page for reading material to improve my perspective,
  • I used the mobile LinkedIn app to wish 3 people happy work anniversary with a personalized note,
  • I answered a client question with a screen print from LinkedIn (internet version), and
  • I invited someone to connect to me, a referral from a good friend, and only after I spoke to him on the phone to vet him (you know my opinion on this!).

As I reflect in my mental mirror back on this, I used LinkedIn effectively, even the app with its limitations.

So you see, I was LinkedIn-productive in down time. You can be too.

Today's LinkedIn Nugget

I can use your help this time…

askThe book is coming…today we will apply for the ISBN and register it on Amazon CreateSpace.

I anticipate holding an actual copy in a couple more weeks.

I am speaking at a lunch to a group of nonprofit professionals so that will be the unofficial kickoff to the actual completion of this project.

Hurrah.

But I need some help…

I am looking for a reasonably easy and well priced online course platform to create around my new book. 

I could ask on LinkedIn: my connections, within my Groups, etc., and I will, but I thought I would start with asking for this information from you, my readers.

So please provide the names of software or web platform that you have actual experience with, and know to be worthwhile.

Thanks in advance.

 

Today's LinkedIn Nugget

The new (!) way to add sections to your #LinkedIn profile

Yup, LinkedIn made more changes. I showed you some earlier, with ideas to optimize them.

I have a coaching client who needed to add the entire Accomplishments section to his newly-improved profile.

I started to demo it and … um, er, it used to be in the top left corner, but it’s gone!

What to do?

I asked the Help Center.

And I admit, I did not know where they moved this function, but like most things it was moved, but right in front of my nose!

The Help Center inquiry told me (with my amendments for clarity):

Adding Sections to Your Profile

https://www.linkedin.com/help/linkedin/answer/1284

Displaying more of your professional accomplishments and interests can help to enhance your profile. You can add the following sections to your profile from the drop down on top-most section on your profile:

  • Background
  • Skills
  • Accomplishments

To add sections to your profile:

  1. Go to the top green line on any LinkedIn page.
  2. Click the Me icon at the top of your LinkedIn homepage.
  3. Click View profile.
  4. Click Add profile section in your introduction card.

So using my profile page, showing a red arrow where to find the unused sections so far and the drop down table of those available to you (your list may be different from mine):

 

add profile section

Now we all know where they “hid” it…

 

Today's LinkedIn Nugget

Make your #LinkedIn news feed more nutritious

There used to be a way to add channels of topics and sources of news you were interested in on your home page news feed on LinkedIn and one day it went away.

Well, folks it looks like I stumbled upon something that may just back feed your home page news and follow interesting sources and topics in a more delectable way: https://www.linkedin.com/feed/follow/ 

LinkedIn feed

It contains authors and subjects, this time in more narrow categories, which is a bit disappointing but I’ll take this, over what we had just before!

And it seems to be using some AI to suggest topics and companies to follow, like firms I used to work at, and other topics I have commented on in the past.

Get in there and play around. Have some fun and benefit yourself.

Today's LinkedIn Nugget

Your #LinkedIn profile should change with you: part 2 of 2

change

Your career journey is not always clearly mapped and degrees of unpredictability are inevitable and IMHO, to be embraced in today’s business environment.

Yes, folks, change is good.

I started writing and realized there was so much to say that it works best in 2 parts (yesterday’s was one job-related and today’s is more specific to entrepreneurs)!

That means your LinkedIn profile needs to keep up with you and you need to keep us up to date when:

  • you start a new business: how exciting to have a blank slate to fill in! Learn as much as you can as you make it a personal growing experience. Tell us how your past makes you who are, worthy of hiring for your present expertise, a cathartic and very rewarding exercise in self-definitional business branding.
  • your business breadth expands: you are refining and learning where your ikigai is and what part of your market you are seizing everyday. Sometimes that means expanding one aspect of what you do well and mothballing another. Or perhaps you are operating 2 (or more) businesses by side. Tell us about this on your LinkedIn profile and updates as you adapt and we will cheer you on. Ok some of us, but the right ones will.
  • you are published or quoted: update us on your LinkedIn Home Page with a brief blurb and link to the publication. Then also memorialize this achievement in your Accomplishments (Publications subsection) with more details. Repurpose the published material using excerpts, quotes and reference sin subsequent material you write. Don’t let this fade.
  • you change your business logo: certainly I have as my business morphed, so be sure to change the logo on your company profile page (you have one, right?) and then go to the Experience section and edit the relevant job by back-keying over the company name (clearing it out), save it, and then ny keying in the first few letters of the company name select it from the drop down box to get its most recent logo tied to you.

There, another multi-faceted LinkedIn Nugget to chew on as the inevitability of change permeates your professional life.