I am leaking a few details about my upcoming book, “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference,” not because leaks are acceptable (except in Washington) but because “drip marketing” is a great tactic to keep enthusiasm high and interest piqued, in the spirit of full disclosure.
I had the luxury of working with three experts in their well-recognized nonprofits who have been increasingly successful in using LinkedIn for brand marketing:
- Bill Brucker of Family Centers
- Kristin Sinatra of Waveny LifeCare Network
- Hugh Reilly of UNICEF.
Their interviews have been appended to the conclusion of the book to reinforce my points, and serendipitously, each was a home run! Or is it great minds think alike, if I may say so?
The cover is finished. The inside graphics are finalized too. The entire manuscript is in final copyediting. The ISBN and copyright are to be applied for soon.
I want to show you the cover and the first three pages.
Drip. Drip. Drip.
I apologize if the book pages are fuzzy; it’s the fault of WordPress.
Coming soon, so stay tuned! Drip.
Tomorrow: a guest blogger shares a success story on LinkedIn. Drip drip.
