I am leaking a few details about my upcoming book, “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference,” not because leaks are acceptable (except in Washington) but because “drip marketing” is a great tactic to keep enthusiasm high and interest piqued, in the spirit of full disclosure.

I had the luxury of working with three experts in their well-recognized nonprofits who have been increasingly successful in using LinkedIn for brand marketing:

Their interviews have been appended to the conclusion of the book to reinforce my points, and serendipitously, each was a home run! Or is it great minds think alike, if I may say so?

The cover is finished. The inside graphics are finalized too. The entire manuscript is in final copyediting. The ISBN and copyright are to be applied for soon.

I want to show you the cover and the first three pages.

Drip. Drip. Drip.



npo book cover

I apologize if the book pages are fuzzy; it’s the fault of WordPress.npobook_p1


Coming soon, so stay tuned! Drip.

Tomorrow: a guest blogger shares a success story on LinkedIn.  Drip drip.