I have always thought nonprofit professionals need a LinkedIn course and book just for them.
So I am pleased to announce they are on the way!
The title of my book is “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit Professionals Who Really Want to Make a Difference.”
and the back cover summarizes the premise of the book:
You: One person making a difference, telling us what’s dear to you and meaningful in your work, as only you can. Appear the best you can be on LinkedIn, approachable and active, so we can cheer you on as you achieve your next milestones. Be sure your personal LinkedIn profile fits within the intentions of your nonprofit organization’s brand.
Us: The power of the group’s coordinated message, inspiring and successful. The message to the business community on LinkedIn must be on-point and concise, everyone in the organization showing a side of the mission in their individual profiles, with no weak links.
Them: All kinds of people who have not yet contributed to your cause but are available to you to research, and selectively market to. When they are inspired by your cause, they offer you their expertise, time and money. On LinkedIn, they are businesspeople and business entities: attention-deprived, questioning, and return-on-investment-driven. Appeal to both their intellect and their emotional desire to help, as we all pay it forward.
Are the three incompatible? Not if you work on LinkedIn using the concepts I showed you.
Cohesive? Certainly. This will take work, but it is attainable. Feed and cultivate it continually. Collaborative? Ah, the best of all worlds, all three rowing the boat in the same direction.
The book is coming late May 2018. I expect to have the online course up in late summer.