Today's LinkedIn Nugget

#LinkedIn Groups: change is comin’

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You probably received this email and didn’t think much about it. But I did.

Marc W.,

We’re currently working on making some changes to the LinkedIn Groups experience, and because you are one of our expert users, we wanted to give you some advance details on what’s coming. Groups is at the heart of what makes LinkedIn a trusted place for professionals to help and support one another, and the changes we’re planning will make Groups a bigger part of the main LinkedIn experience.

Our focus on re-integrating Groups back into the core LinkedIn experience means that we will no longer be able to support a standalone iOS app for Groups; that app will stop working as of February 15, 2018. But please know that your existing group memberships and contributions will not be affected as part of that change.

As a preview, here are some of the improvements you can look forward to when we roll them out to the main LinkedIn Groups web and mobile experiences:

Discover and access Groups more easily. You’ll be able to access your Groups right from the homepage, and you’ll see the latest content from your Groups in notifications and the homepage feed.

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Be a part of richer conversations. You’ll be able to post videos into your groups, @mention the members you want to weigh in, and keep the conversation going by replying to comments.
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Ultimately, our goal is to create an even better Groups experience within the primary LinkedIn applications, so we are putting our focus there over the coming weeks and months. We’ll be sending you updates as these improvements and many others become available. Stay tuned!Sincerely,
The LinkedIn Team

 

A few months ago I lamented that Groups were being poorly utilized, by myself included. A fellow LinkedIn coach had predicted the end of Groups. I said “not so!” Groups are the glue that bind business people on LinkedIn who share common interests.

So when I saw the email yesterday morning announcing that the Groups app was being disbanded and folded into LinkedIn as a whole, that encouraged me that more care and thought was be given by LinkedIn to reinvigorating Groups.

And an increased importance is being given to videos in Groups too.

Should be good all around. Glad to be right about Groups. Stay tuned for the big reveal February 15th….

 

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