Anyone can simply view a company profile page to see who is employed there, what they do and how well they do it.
But followers get immediate notification of any changes the company makes to its company profile page. Immediately.
Alas, the minority of these company profile pages are updated regularly.
But when they are updated with new information, a press release, a video, a new employee connects his/her Experience section to the company so its logo then appears on his/her personal profile, etc., then you as a company follower get a notification.
Follow companies you want to work for, consult for, infiltrate (sounds nefarious, huh?) to receive their news as they post it.
Remember to unfollow those who are no longer on your radar screen.
Somewhere along the LinkedIn way you saw a profile of someone you wanted to stay in contact with, but there was not a reason to connect with them.
After all, you know my philosophy about offering to connect only to those you have gotten to know (and vice versa, accepting the connection request from people you actually know).
The followee: you don’t know that person, and probably never will. But they sound interesting and instructional to you in some way.
What do you do?
You follow them, something on LinkedIn short of connecting to them. Others have probably followed you.
First, let’s see who follows you.
I, as the followee will see this on my Notifications tab from time to time that someone(s) initiated this:
and I can click on this Notification to see all my followers.
And further, you can click on a single name in the resulting page to see their public profile page.
In fact I have more followers (3,435) than I have connections (2,944). That more than doubles my reach and professional influence.
But a word to the wise, you cannot “un-follow” yourself from a follower.
But they can un-follow you.
But how do you follow someone else? I refer you to the Help Center on this topic:
To follow a person, company, or topic, click Follow on their profile page. If you don’t see a Follow button:
Click the … (3 dots) More icon on the top portion of the person’s profile.
Select Follow (next to the 5 pointed star) from the dropdown.
You can also follow people, companies, or topics by navigating directly to the Follow fresh perspectives page, which displays recommended sources to follow.
Members are limited to following up to 5,000 people who aren’t connections.
No response or approval is needed from the followee to the new follower.
So there you have another tip.
Once you follow someone, you will see all the followee’s news, posts and comments, without the need to connect, but I advise you to use this in certain appropriate situations. And to decide which followers would be great connections someday.
The other day I restarted my 2018 series in a first-in-a-three-part-program teaching underemployed baby boomers how to use LinkedIn for their job search at a social services agency. It’s pro bono work, entering my 8th year, and I choose to offer this to Westchester Jewish Community Services’ very effective Career>Connect program, in my effort to help others in the best way I know.
(I just wish there were a thing called LinkedIn back in the day of my being between jobs many years ago.)
Often the attendees sit in the class with the deer-in-the-headlights look when I start my shtick about why you have to master LinkedIn better than the competition. Like they don’t have enough on their proverbial plate!
Well, this is a group to remember, in a very good way. Each a strong personality with the self-confidence to be heard and want to understand. They continually challenged me, wanting to fully explore my points, asked really astute questions, and found connectivity and inspiration among themselves, not just from me. I was quite impressed, as I told the program manager, my friend and colleague Jill Schreibman.
I had to teach at a deeper level, at a pace and quality that I love challenging myself.
And I had a blast. They seemed to also.
At the end of the 90 minutes, I was spent, mentally, voice hoarse, mind surging about the next session in a week, and that was a great feeling.
Why am I telling you this? Because you enter a room of people, need to “read” them and adapt your expertise to the situation. And when you bring the attendees to a level higher than they expected, everyone wins.
Now they can be “amazing-er,” as I like to say…I will push in 2 more sessions to get them all there.
The rest is up to them, to carry forth my coaching concepts to their personal LinkedIn profiles, to their interviews, and into their next career position.
Last night I co-presented on using LinkedIn effectively with video.
Great attendance, informal co-presentation, and we opened the session to questions and then later created concurrent breakout sessions: one for video and one for LinkedIn. At both the Q&A and the breakouts, a disproportionate number (in my experience) of multipreneurs asked how to show both (or more) of their business pursuits.
It made me think: are we on a new multipreneurial upswing here, with the economy being healthy enough to encourage new small business creation? Did this session partly backfill the support mechanisms that are currently missing? Or is it that LinkedIn has not done a good job of enabling multipreneurs to show their stuff?
In a world of minute attention spans and immediacy of our business judgments, the challenge for those with multiple business interests is to clearly and concisely show the casual reader “why” we do what we do, when it’s not just for one business, but two or more.
Dig deep inwardly: what is the common denominator, the concept in your mind that marries the two businesses? Develop that as you craft your LinkedIn profile in all its sections as if you are tying together many strands. Let the reader understand that successfully operating more than one business sets you apart in a unique place while you remain the professional from whom they can rely, hire, seek advice, refer, etc., based on your brand and skill set: one person, one story, yet with multidimensional business interests.
Door number one and/or door number two both lead to you, singular!
impress that you are mastering simultaneous complicated businesses,
reconcile the parts of your professional pursuits,
purt forth your brand, and
reiunforce it with the image of “why you:” in words on a screen, images, gestures, as they meet you in person: all methods of communication, especially video if that makes your case,
and most importantly, do it well.
There. a minute of free advice that will serve you fellow multipreneurs, not only on LinkedIn, but in your marketing and branding elsewhere.
Yesterday afternoon I had the great pleasure of speaking to the NY State Bar Association annual meeting in its Career Development track. The title: LinkedIn for Lawyers: 10 Tips to Help Your Career. Thanks to Carol Greenwald for copresenting her very important segment on ethical considerations for lawyers using LinkedIn.
The talk went very well, and I always enjoy engaging professional practitioners in helping them brand themselves better.
Then the Q&A section, which is always fun (really!)
The questions arose from the floor: how do you show your brand on LinkedIn when you have more than one business (a law practice among them)? Of course, I have observations, being a multipreneur.
And the several folks who approached me after the session with their concerns about their own personal situations as multipreneurs–well, their questions always fascinate me.
I help the best way I can: I listen, ask questions, make suggestions and refer them to the way I show my multipreneurship on my own LinkedIn profile. I am always gratified when they thank me for helping them blast through an impediment and they leave with their mental gears turning.
So yes, there were multipreneurs in the NYSBA house yesterday, and along with the book I wrote covering this, my speaking sessions further add to these branding ideas I offer.
And I thank the NYSBA for having me back again, an honor to be included in their annual meeting.
BTW, that’s a picture I took myself in my travels; real multipreneurship, huh?
I have been pushing you to combine gestures and words in your everyday LinkedIn usage to make an impact.
I routinely recognize colleagues for career events such as work anniversaries and new announcements by adding a few extra words of congratulations. I never just lazily click the default language.
This morning on my way into a coaching session, my client posted “What are you doing to improve yourself today. I am very excited for my first session with Marc W. Halpert.” And the attached graphic.
My comment back to her: “Linkedin training for you and for everyone including me always entails continuous updates and sharing to keep our learning networks nurtured!
She didn’t have to mention me to her connection group But she did. And that made me smile. So did 2 other people who liked the comment whom I do not know. She’s just spreading the gestures among her connections and mine. My thanks to her for her kind gesture and choice of words. Gestures + words.
Most people are remiss in customizing them on their LinkedIn profile, but the banner graphic (aka background photo) at the top is the first thing a viewer will see.
My advice: make that first impression a great one! Choose and create it with forethought.
Mine is above, self-designed and created. It shows me in action.
A coaching client asked me where to find one or more graphics (without having to spend a lot of time designing it himself) that he could use to instantly show the reader of her profile her specific line of work. The challenge is that he has an unusual, though not rare, position: in-house counsel in a service company subsidiary of a large corporation.
He is not: an attorney who litigates cases, uses legal books (does anyone anymore?), goes to court, or meets clients. So most of the graphics out there for lawyers, attorneys, law (search terms I googled) were not very useful.
First I turned to the LinkedIn Help Center. No real direction but some ideas on how to make it look better once you choose a graphic. Keep in mind it looks best at 1584 x 396 pixels.
I was at a loss for other sources so I turned to a chatroom of my fellow LinkedIn coaches and here’s what they recommended (so far). Thanks to them.
I have looked at all of these sources and each serves a different purpose, so peruse and choose: what works for your needs best? But for heaven’s sake, don’t leave the light blue starry night default banner on your profile!
You now have easy access to these, and can customize them for your own needs. These may stir your creative juices:
unsplash offers free stock photography from which you could make your own, but then use your favorite photo editor and customize it to the size
Last evening I posted this native video on my LinkedIn shared feed.
It was intended to show how easy it is to notify connections of something you are actively promoting, in my case, advising readers that I was making edits on my upcoming book covering LinkedIn marketing concepts for nonprofit professionals.
And to please the eye (at least it did mine and others said so), you can post something like this too telling what you are engaged in.
Learn how: if you are in the Westchester, NY-Connecticut area on the evening of January 23, please join me and David Vogel, owner of Video SEO Pro as we teach how to integrate LinkedIn in a video for best practices and optimal results at the Greenburgh Library in Elmsford, NY. And it’s free too!
I am told 60+ attendees have already signed up, so be among them. Seating is limited so please preregister here.