firstsecondIt’s a two-fer that you can’t ignore.

1st) Your LinkedIn profile has to tell why you do what you do in your own words and then

2nd) that’s reinforced by people to whom you have shown your “stuff”: when they opine in a Recommendation how well you do why you do what you do.

See the pattern?

The casual reader of your profile might grasp it the first time but why take chances?

Say it again differently a second time… ahhh now you’re making progress…they begin to see not only you say why you and your brand, and how you demonstrate it reinforced by others, as they say it too.

Think about saying the same things in your profile in different places in different ways.

Be creative. Be meaningful. Be relevant. Be your true self. Be memorable.