Today's LinkedIn Nugget

Bright eyed, bushy tailed

brainI love talking to new entrepreneurs. They are bursting with excitement about their new business, ready to take on the business world.

They are absorbing as much as they can.

I know I still am, after 16 years.

So when 80 entrepreneurial business pros attended my session the other evening, the energy in the room was palpable. As a result my talk was more energized.

My job was to keep those bright eyes blinking and grease the mental gears to achieve my evening’s goal: educate and energize them based on my experience and tested viewpoints.

I wanted to sensitize them to my requirement to renovate their LinkedIn profile: to be that “yellow guy,” sound “amazing-er,” and articulate “why you do what you do.” (If you have been reading here, you know these are central points of my work.)

In one previous session an attendee emailed me the same evening: “Thank you! I went home and reviewed my profile and was horrified.” Real story.

My mission: to impress on them the best techniques to improve their LinkedIn profile over what they already had.

Entrepreneurship is a roller coaster ride, IMHO, with gut wrenching lows and exhilarating highs. And a few plateaus in between. Hopefully my presentation allowed the attendees the thrill of talking about themselves on LinkedIn at all stages of their upcoming new business journey, up and down hills, and in between.

 

Today's LinkedIn Nugget

Only one thing is not negotiable…your reputation

ybilogoI am in the midst of a large technology conversion project with some of my credit card clients (one of my other businesses) and it has been eye-opening how the perception of my work is so durable. It has led me to rekindle the conversation with some clients after a few months’ time.

That belief in work ethic is one’s reputation, why clients believe in you.

In some cases I am asking them to leave their technology comfort zone and make a change. They embrace my suggested procedure.

I made it easier too and wrote a handbook for the transition, walking them through the changes, step-by-step. They report back that the steps are easy to follow.

I am pleased. They are pleased too.

OK, not everyone is ecstatically enthralled, but that’s human nature. Change is scary. Especially when it involves money.

However, the overwhelming majority report back that they appreciate my looking out for their best interest. Perhaps that name of my business, Your Best Interest, makes even more sense now 16+ years later.

Your reputation, your exceeding expectations: are these on YOUR LinkedIn profile? They are explained in my words, and reinforced with client testimonials, on mine. 

 

Today's LinkedIn Nugget

Small on the outside, big on the inside

bigSometimes you pick up a phrase that can have a few meanings that resonate. The title is one of them. We attended a folk singer’s concert and one of the songs he introduced was short, with a concentrated meaning for our times. he likened it to a suitcase: we all want the smallest to carry and yet overpack it, needing more interior space.

Later that week we went to a local restaurant for the first time and were greeted and visited 4 times at our table by the diminutive owner who sincerely and enthusiastically was interested in our enjoying her food. We fell into her trance and will return, as it was the personal touch she showed that demonstrated her love of feeding and entertaining us.

The LinkedIn thread to this?

Make your profile speak more than a collection of words. Have a specified meaning and relevance to even the most casual of readers, no matter how little they may peruse your profile, so that they appreciate your overall value in the economy of only a few words. Cause them to contact you to find out. More. Others will recognize your creds and buy into your expertise. But you have to write beautifully and enthusiastically.

Be big on the inside. 

Today's LinkedIn Nugget

Why’s on first, how’s on second

firstsecondIt’s a two-fer that you can’t ignore.

1st) Your LinkedIn profile has to tell why you do what you do in your own words and then

2nd) that’s reinforced by people to whom you have shown your “stuff”: when they opine in a Recommendation how well you do why you do what you do.

See the pattern?

The casual reader of your profile might grasp it the first time but why take chances?

Say it again differently a second time… ahhh now you’re making progress…they begin to see not only you say why you and your brand, and how you demonstrate it reinforced by others, as they say it too.

Think about saying the same things in your profile in different places in different ways.

Be creative. Be meaningful. Be relevant. Be your true self. Be memorable.

Why.

How.

 

Today's LinkedIn Nugget

8 Things to Thank LinkedIn For (2017 edition); part 8 of 8

With eight business days before Thanksgiving, in my annual tradition, I offer these:

c2cturkeyFinally, and most deservedly of all, thank all of you 2938 times (as many as my LinkedIn connections) and my 3300 plus LinkedIn followers, for being there to read my thoughts and postings, to comment and share them, and for offering advice and answers when I ask.

As I always say, “my network is my net worth” and you make my network so rich and rewarding in all my business pursuits.

 

(To see previous blog posts in this series, go to  https://connect2collaborate.com/todays-linkedin-nugget/ and click the day on the calendar)

I wish you all a bountiful and happy Thanksgiving tomorrow. I’ll be back again on Monday.

Today's LinkedIn Nugget

8 Things to Thank LinkedIn For (2017 edition); part 7 of 8

With eight business days before Thanksgiving, in my annual tradition, I offer these:

c2cturkeyThanks LinkedIn, for being a great partner pre-agreeing to the premise and outline of ideas in my book which became a reality and was published by the American Bar Association in June (and yes, another book is on the way to be self-published in 2018 with the same cooperation from LinkedIn).

May I suggest my book for those of you looking for a unique holiday gift–zero calories and it won’t be regifted—but it will help them remember you as a generous, collaborative friend! It’s me talking to the reader about how to make your brand better using LinkedIn to say why you do what you do. Does that sound good?

aba book gift bow.jpg

(To see previous blog posts in this series, go to  https://connect2collaborate.com/todays-linkedin-nugget/ and click the day on the calendar)

Today's LinkedIn Nugget

8 Things to Thank LinkedIn For (2017 edition); part 6 of 8

With eight business days before Thanksgiving, in my annual tradition, I offer these:

c2cturkeyThanks for providing unlimited access to an up-to-date body of knowledge and FAQs found in the Help Center.

When I need more personalized help, I appreciate the speedy, cogent responses that really answer my question.

 

(To see previous blog posts in this series, go to  https://connect2collaborate.com/todays-linkedin-nugget/ and click the day on the calendar)

Today's LinkedIn Nugget

8 Things to Thank LinkedIn For (2017 edition); part 4 of 8

With eight business days before Thanksgiving, in my annual tradition, I offer these:

c2cturkey

Thanks, LinkedIn, for allowing selected, trusted connections to tell HOW well I do what I do in Recommendations of my character as demonstrated in my work.

I expect only 2% (“the Halpert Rule”) of my 2900+ connections to be that committed and giving, so I concentrate my requests for recommendations on the cream of the crop.

Thanks to those who have recommended me.

(To see previous blog posts in this series, go to  https://connect2collaborate.com/todays-linkedin-nugget/ and click the day on the calendar)

Today's LinkedIn Nugget

8 Things to Thank LinkedIn For (2017 edition); part 3 of 8

With eight business days before Thanksgiving, in my annual tradition, I offer these:

c2cturkeyThanks for allowing me to stuff my ever-changing “self” into 120 characters, including spaces, in my Headline.

It’s an exercise in word economy to make my brand compelling.

It’s not fun, and never fully completed, though I have been very diligent in crafting my Headline.

But I still could have used a few more characters, so LinkedIn, perhaps you could loosen this up someday…Twitter just did, how about you? 150? 200?

But thanks anyway.

(To see previous blog posts in this series, go to  https://connect2collaborate.com/todays-linkedin-nugget/ and click the day on the calendar)