magnifyingSometimes we need to take a hard look at ourselves from the lens of those outside looking at us.

My colleague bristled at taking a video of us to promote something we are working on, since we normally do not like how we look on the camera, yet we have to rise above that.

My client can’t get past the fear of speaking about himself. He looks amazing-ish on LinkedIn: much less-than-amazing than he acts and sounds in real life.

His business partner has put in her own effort to do better: she looks amazing. But she admits she can look amazing-er, with an outside coach’s help.

Coming across good, better, or best as a prospective customer/business partner is more than personal.

It’s about that nanosecond of making an immediate indelible impression: