Think of the one-hit wonders we hear on the radio: a flash, and then oblivion.
Not you. Don’t just write a limp LinkedIn profile and walk away for good.
You want to be a consistently rich, with an impressive profile, making changes as needed to update your fans and followers. They want to know and cheer you on, so as noteworthy events occur, make a note to yourself:
- Add new achievements and publications.
- Update us on article you read and liked (and be sure to tell us why rather than just linking them-we want to know what motivated you to share it.)
- Congratulate others on work anniversaries with something more than the boilerplate “like” that LinkedIn offers. Be yourself and use the right supportive words.
- Avoid using the “like” button completely as it doesn’t offer the comment or pat-on-the-back you want to convey. It’s boring and unwarm and you are neither.
- Review your own way of expressing why you do what you do. If it’s not telling “why you,” it’s not compelling to others.
Be amazing-er than the competitor.