We construct a LinkedIn profile, strong as granite, or so we think.
Most are anemic, with gaps, air holes, failure to include credentials we search for, the profile sinking more than it is rising, inevitably languishing.
From the cracks and crevasses of the building blocks of the profile can come small protrusions, some destined to bloom, others (most) are weeds.
If we leave a thought unfinished in our profile and the reader is not convinced or they are under-impressed, they make an assumption about you, without your full input, which may or may not be correct about you. You lose that opportunity.
Or if they are challenged to think too hard to fill in your blanks, they leave your profile. You lose because you did not set the record straight on your own.
If you do not use parallel style throughout and you are paid to be attentive to details, you are perceived as sloppy. You lose because you exposed a weakness we hire a pro to correct in the rest of us.
If your profile is old and you have new exciting aspects of your career to convey, but you did not, you lose because you missed an opportunity to keep us up to date.
If you have published, been honored, earned a certificate, etc. and you merely mentioned it in an update but failed to memorialize it on your profile, you lose because no one will see that update 5 minutes after it is posted: like a snowflake in a snowstorm.
You must pre-fill the cracks, richly and thoughtfully, deliberately and discerningly.
Or you lose.