I hadn’t been in my doctor’s office for a few months and as the nurse took my BP, she said, “Oh yeah, you’re the LinkedIn guy. I really have to get on that!”
Two things are happening here in my head:
She remembered me, my brand, my mission, my passion, based on a casual conversation we had in February. That’s a good thing-I pinged on her mental radar screen, I was recalled as an individual from among the hundreds of patients she’d seen since my last visit.
2. 
The need to be found on LinkedIn is not to be taken lightly. It should be considered obligatory, in her case, as she may be looking for a new position. Alas LinkedIn is still associated with needing a job and not with today’s life of networking for success, job needed or not.
3. The thing I found distressing was something she offered as we chatted: “I tried to start to use it last time and it was just too difficult to use so I stopped in the middle.” That’s distressing, as LinkedIn is now harder than ever to use, with the new user interface changes this past March… but I urged her to persevere and she will easily figure it out in her own time.
A nice chat, mostly. I managed to keep my BP normal too.
