meThe new user interface on LinkedIn places you and me squarely in the middle.

Everything you do to improve your profile is found in the “Me” tab at the top. You edit your profile in “Me;” no longer a separate click or two to Edit Profile.

Why is this important?

Because as I have been saying to you, it’s the “why” you say and the “how” others reinforce that in Skills Endorsements and Recommendations.

If you leave gaps, other will say things or assume things, and that may not be “what” you want to brand yourself with.

So write the “me” and do it well!